Area Route Manager

Job Description

Job Description

Job Description

The Area Route Manager (ARM) is responsible for overseeing a team of Route Sales Representatives and Route Sales Associates, in an assigned market. Primary responsibilities focus on route execution by delivering revenue growth through penetration of existing customer accounts, customer retention, and execution of pricing actions.

Responsibilities

• Develops and executes a business plan to drive sales growth within the assigned market.
• The ARM is responsible for managing costs to plan and growing operating income for the branch.
• Day to day leadership of the route sales team to ensure that the Farmer Brothers route management process is executed, and customers receive optimal levels of service.
• Maintains direct relationships with key accounts within the assigned market.
• Develop a focused plan for top customers in the assigned market, customer penetration action plan and aligned appointment schedule.
• Present Farmer Brothers new product portfolios to gain business opportunities, develop price changes, and provide customer incentives.
• Ensure execution of marketing calendar activity including sharing of new product launches and seasonal promotions with the route sales team.
• Drives customer retention by leading their team to provide consistent service and quick resolution to our customers concerns.
• Coach Route Sales Representatives (RSR) through a minimum of 2 route-rides per week; focused on sales penetration, up-selling customers and closing product distribution voids. Provide verbal and written feedback (via the Coaching Day form) to the RSR.
• Facilitate team meetings to discuss key activities with the RSRs, review selling objectives, progress vs. plan and other Route KPIs.
• Maintain and implement delivery schedule for each route to ensure customers inventory and “no-sales” are minimized.
• Execute daily check-ins with the RSRs to ensure all planned stops were delivered, discuss any customer issues, and provide updates on priorities.
• Provide escalation to resolve customer’s issues quickly and drive customer satisfaction.
• Adhere and govern compliance with company policies (e.g., Safety, Food Safety) and ensure required administrative duties (e.g., DOT compliance) are carried out in a timely manner.
• Willing to travel up to 25%.

Job Qualifications

Education & Experience

Personal & Professional Skillsets

Equal Opportunity Employer / Veterans / Disabled

At Farmer Brothers, we are committed to pay transparency and ensuring fair and competitive compensation for all employees. The base salary range for this role is defined above and may vary depending on experience and qualifications.

To account for cost-of-living differences, we apply location-based salary adjustments. Employees working in higher-cost cities may receive a geographical pay premium, which is determined based on market data and local economic factors.

If applicable, your specific salary will be discussed during the hiring process based on your work location.

Company Description

Farmer Brothers is a coffee company and distributor of other beverage and specialty culinary goods. We have the infrastructure, experience and know-how to meet every coffee need. With 11 decades under our belt, we see no end in sight.

Company Description

Farmer Brothers is a coffee company and distributor of other beverage and specialty culinary goods. We have the infrastructure, experience and know-how to meet every coffee need. With 11 decades under our belt, we see no end in sight.