Talent.com
Senior Marketing Operations Manager
Senior Marketing Operations ManagerLater • Los Angeles, CA, US
Senior Marketing Operations Manager

Senior Marketing Operations Manager

Later • Los Angeles, CA, US
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.permanent]
[job_card.job_description]

Senior Marketing Operations Manager

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014 : Mavrck, the industry-leading influencer marketing solution (now Later Influence), and Later, the best social media management platform (now Later Social) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision : to enable the world to make a living with their creativity.

We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About This Position

We're looking for a Senior Marketing Operations Manager to serve as the connective tissue between our marketing technology, data, and strategy. Reporting to the VP of Revenue Operations, you'll own the systems, processes, and insights that power how Later's marketing engine runs from campaign execution to attribution modeling and revenue analysis.

This is a high-impact role for a technically fluent, strategically minded operator who can architect the right systems, build scalable processes, and enable smarter, faster marketing decisions. You'll be hands-on in Marketo and Salesforce, helping to ensure our Marketing system stack inclusive of Marketo, HubSpot, Salesforce, Segment, GA4 works as one unified ecosystem, and evolve the data infrastructure and operational discipline that drive growth across Marketing, Sales, and Services.

What You'll Be Doing

Strategy

  • Act as the operational architect for Marketing designing systems, processes, and workflows that improve efficiency, visibility, and performance across the funnel.
  • Partner with Marketing and RevOps leadership to align on data strategy, attribution modeling, and budget optimization.
  • Translate business objectives into scalable marketing operations frameworks that support pipeline, revenue, and customer lifecycle goals.

Technical / Execution

  • Own and optimize the Core Marketing system Marketo ensuring data flows accurately and tools are properly integrated.
  • Support large cross-functional initiatives (e.g., migrations, system integrations, marketing-to-sales handoff optimizations).
  • Contribute to lead scoring, lifecycle management, and campaign taxonomy to drive consistency and reporting accuracy.
  • Manage and execute marketing automation programs for email nurtures, webinars, gated content, and multi-channel campaigns.
  • Lead the daily administration of Marketo, managing users, roles, campaign structures, and naming conventions.

    • Team / Collaboration

  • Partner closely with Demand Gen, Brand, Product Marketing, and Customer Success to ensure campaigns launch efficiently and accurately.
  • Collaborate with RevOps, Sales Ops, and Data Engineering to align on CRM processes, reporting, and attribution frameworks.
  • Serve as a trusted advisor to marketers on campaign best practices, process design, and tool adoption.
  • Mentor junior team members and cross-functional peers, with potential to grow into people leadership within 612 months.

    • Research / Best Practices

  • Stay ahead of evolving MarTech trends, integrations, and automation strategies to keep Later's systems best-in-class.
  • Continuously evaluate new tools, vendors, and data enrichment solutions that can improve scalability and insight quality.
  • Document processes, create internal playbooks, and drive operational excellence across the marketing organization.

    • What Success Looks Like

    Within the first 612 months, success will look like :

  • A well-documented MarTech ecosystem where Marketo, Salesforce, and HubSpot are well integrated and new use cases for Marketo are identified, fully integrated, and functioning seamlessly.
  • Standardized campaign frameworks and taxonomies that enable consistent reporting and measurement across all marketing channels.
  • Accurate, trusted marketing data that drives confident decision-making and clear ROI visibility.
  • Faster, more reliable campaign and Event lead execution across Marketing powered by automation, streamlined processes, and operational discipline.
  • Recognition as a trusted strategic partner to the VP of Revenue Operations, VP of Demand Generation and the broader marketing leadership team.

    • What You Bring

  • 6+ years of experience in Marketing Operations, Revenue Operations, or Growth Operations within a SaaS or high-growth environment.
  • Proven expertise in marketing automation administration (Marketo required) and CRM systems such as Salesforce, HubSpot .
  • Strong command of data management and integration tools (e.g., Segment, GA4, and cross-platform orchestration).
  • Experience designing and maintaining lead scoring models, campaign taxonomies, and lifecycle frameworks .
  • Deep understanding of marketing data hygiene, normalization, and attribution methodologies .
  • Analytical mindset with the ability to connect operational metrics to business outcomes and influence strategy through insight.
  • Exceptional collaboration and communication skills able to work fluidly across Marketing, Sales, Data, and Finance.
  • Curious, proactive, and solution-oriented : you thrive on improving systems and finding smarter ways to work.
  • Bachelor's degree in Business, Marketing, Data, or a related field (or equivalent experience).

    • How You Work

  • Driven by Impact : You deliver results that matterprioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
  • Strategic & Customer-Centric : You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
  • Curious & Growth-Oriented : You seek knowledge, ask sharp questions, and apply learnings fastchallenging the status quo with a mindset of improvement.
  • Collaborative & Resilient : You thrive in change by staying resourceful, solution-focused, and positiveremoving roadblocks, sharing insights, and keeping morale high.
  • Accountable & Honest : You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
  • Emotionally Intelligent : You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.

    • Our Approach to Compensation

    We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

    Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission / variable) while for others it is structured as Salary only.

    To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience, and other factors help determine the final salary we offer which may vary from the original range posted.

    Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

    Salary Range :

    $132,000 - 142,000 USD

    #LI-Remote

    Where We Work

    We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.

    [job_alerts.create_a_job]

    Operation Manager • Los Angeles, CA, US

    [internal_linking.related_jobs]
    Marketing Operations & Lifecycle Manager

    Marketing Operations & Lifecycle Manager

    InStride • Los Angeles, CA, US
    [job_card.full_time]
    Marketing Operations & Lifecycle Manager.At InStride, people are our purpose.We believe that investing in people is the most powerful way to drive successfor individuals and organizations alike.As ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Marketing Operations Manager

    Marketing Operations Manager

    Swimply • Los Angeles, CA, US
    [filters.remote]
    [job_card.full_time]
    [filters_job_card.quick_apply]
    Swimply is an online marketplace that allows homeowners to share their passion spaces with their local communities.We started with swimming pools which took us to $50M+ in 4 years, but pools are ju...[show_more]
    [last_updated.last_updated_30]
    Senior Marketing Manager (Medical Devices)

    Senior Marketing Manager (Medical Devices)

    Skill • Los Angeles, CA, United States
    [job_card.permanent]
    As a Senior Marketing Manager, you will use your passion for healthcare innovation to drive growth, innovation, and brand impact within our airway management division. You will also lead go-to-marke...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Digital Marketing Manager

    Digital Marketing Manager

    Oliveda International Inc. • Culver City, CA, US
    [job_card.full_time]
    Digital Marketing Manager – Beauty & Wellness.Shape the Future of Waterless Beauty with Oliveda.At Oliveda, we’re redefining beauty through the power of waterless formulations and t...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Senior Manager, Events & Partnerships

    Senior Manager, Events & Partnerships

    STAUD • Los Angeles, CA, US
    [job_card.full_time]
    STAUD Clothing, headquartered in Los Angeles, CA, has an opening for a full-time.Senior Manager of Events & Partnerships. Founded in Los Angeles in 2015 by Sarah Staudinger and George Augusto, S...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Regional Operations Manager

    Regional Operations Manager

    Call Mom • Los Angeles, CA, US
    [job_card.full_time]
    The Regional Operations Manager is responsible for facilitating daily operations of all Los Angeles-based restaurants for Call Mom. They will ensure consistency in operations, quality, and customer ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Senior Marketing Manager

    Senior Marketing Manager

    24 Seven Talent • Beverly Hills, CA, US
    [job_card.full_time]
    A leading athleisure brand is seeking a dynamic, strategic, and highly analytical.Our company creates premium athleisure apparel that blends style, comfort, and performance for the modern consumer....[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Global Meetings Specialist Senior

    Global Meetings Specialist Senior

    Capital Group • Los Angeles, CA, United States
    [job_card.full_time]
    I can succeed as a Global Meeting Specialist Senior at Capital Group.Global Meeting Specialist Senior.Your responsibilities balance operational excellence with strategic insight as you work with di...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Marketing Manager

    Senior Marketing Manager

    Complex • Los Angeles, California, USA
    [job_card.full_time]
    Complex is the definitive platform for global youth culture and music lifestyle seamlessly integrating cutting-edge content commerce and live experiences with unparalleled scale.Through innovative ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Marketing Operations Manager

    Marketing Operations Manager

    Daily Drills • Los Angeles, CA, US
    [job_card.full_time]
    This is a full-time, on-site role (Monday–Thursday in the office, Friday remote) for a Marketing Operations Manager at Daily Drills. The Daily Drills office is located in Los Angeles, specific...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Marketing Operations Manager

    Marketing Operations Manager

    Promenade • Santa Monica, CA, US
    [job_card.full_time]
    Promenade (formerly known as BloomNation), is searching for a Marketing Operations Manager to help support our sales, marketing, and customer onboarding teams as we manage incredible growth and new...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Senior Marketing Manager

    Senior Marketing Manager

    Set Active • Beverly Hills, CA, USA
    [job_card.full_time]
    [filters_job_card.quick_apply]
    Founded on the belief that style and comfort.Blurring the line between form and function, these pieces adapt effortlessly to the everyday girl's ever-changing schedule. The Senior Marketing Manager ...[show_more]
    [last_updated.last_updated_30]
    Hospitality Operations Manager

    Hospitality Operations Manager

    The Fairmont Hotel • Santa Monica, CA, United States
    [job_card.full_time]
    Situated atop the scenic bluffs overlooking Santa Monica Beach, Fairmont Miramar Hotel & Bungalows is just a stone's throw away from some of Southern California's best attractions including Santa M...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Marketing Operations Director- Digital Campaign

    Marketing Operations Director- Digital Campaign

    Los Angeles Staffing • Los Angeles, CA, US
    [job_card.full_time]
    Location : This role requires associates to be in-office three days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance.This...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Manager, Content Operations

    Senior Manager, Content Operations

    Capital Group • Los Angeles, CA, United States
    [job_card.full_time]
    I can succeed as the Senior Manager, Content Operations at Capital Group.The Senior Manager, Content Operations plays a pivotal leadership role in executing Marketing's content strategy through ope...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    E-commerce Operations / Digital Operations Manager

    E-commerce Operations / Digital Operations Manager

    AETHER Apparel • Los Angeles, CA, US
    [job_card.full_time]
    AETHER Apparel is looking for an Ecommerce Operations Manager to join our growing Ecommerce team.The Ecommerce Operations Manager is responsible for managing the website and email platforms to supp...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Senior Marketing Manager, Southwest Region

    Senior Marketing Manager, Southwest Region

    Cushman & Wakefield • Los Angeles, California, USA
    [job_card.full_time]
    Senior Marketing Manager Southwest Region.The Senior Marketing Manager is responsible for the execution of Marketing and Communications Business Development strategies and / or a specific marketing f...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Manager, Global Digital Communications

    Senior Manager, Global Digital Communications

    Capital Group • Los Angeles, CA, United States
    [job_card.full_time]
    I can succeed asa Senior Manager,Global Digital Communicationsat Capital Group.Senior Manager,GlobalCommunications - Digital. Capital Group's internal digital channels.You will be in charge of putti...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]