Business Account Manager

Business Account Manager

The Business Account Manager will have a deep understanding of both retailer and manufacturer strategies to develop and execute growth plans based on strategic intent set by VP / MD & Client. The Business Account Manager provides direction to Customer Business Managers (CBM's) to optimize annual / quarterly Client business plans. They will be the key point of contact for regional client leadership and will be expected to deliver consistent experiences and outcomes. The Business Account Manager will drive the Business Planning process working closely with cross-functional business partners within the Business Insights, Planning Organization and Channel Teams to improve key metrics based on analysis of promotion, spending, and volume (forecasts and actuals). As well as manage base volume forecasts, item distribution, promotional strategy and innovation.

Responsibilities :

• Coordinate with CBM's to develop and execute business plans
• Build and manage strategic plans for respective retailers / wholesalers
• Align on strategy and plan with Region Broker Managers, Identify Opportunities and threats
• Feed CM's w / planning analytics to support Cat / Line reviews, NI presentations, etc.
• Effective trade fund management and visibility
• Measure effectiveness of CBM's
• Align w / Insights lead and be guided by insights specific to Category / Brand, Consumer / Shopper, Channel / Retail dimensions
• Work with syndicated / other data sources to both manage and inform strategic and tactical trade plans
• Ad-hoc financial and data analysis, including pre / post event analysis
• Develop Customer level distribution and merchandising targets with supporting insights and merchandising activation plans for each key initiative
• Attend Customer Sales Calls with the Customer Manager Team where appropriate
• Develop and deliver content as part of the CROSSMARK Business Review process
• Ensure Client's Plans are Built and maintained in CROSSVIEW and the Client's Trade Planning System

Qualifications :

About Us :

CROSSMARK is a part of Acosta Group a collective of the industry's most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. At CROSSMARK, we help leading brands grow by connecting them with shoppers where it matters mostin stores and online. As a trusted sales and marketing agency, we specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data-driven insights. We value our people by recognizing everyday wins and fostering a supportive, collaborative environmentboth in person and online. Here, achievements are celebrated, work-life balance is prioritized, and everyone feels valued. Diversity is our strengthit fuels innovation, unlocks our potential, and reinforces our commitment to fairness and inclusion. Above all, we foster a growth environment where every team member can connect, develop, and build a fulfilling career. Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact AskHR@acosta.com. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.