Product Marketing Director

Product Marketing Director

At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it.

Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear.

While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work.

We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management.

Enterprises and brands need secure, seamless sign-ups and sign-ins, personalization, and fraud prevention at scale. As the Product and Solutions Marketing Director focused on Customer Identity (CIAM), you will anticipate industry shifts, shape our point of view, and turn market insight into growth. You will work closely with Product Management Leadership for the Customer Identity segment and report to the Senior Director, Product & Solutions Marketing.

You Will :

• Be the strategic headlights : Build a continuous market-sensing engine (competitors, adjacencies, buyer behavior, fraud / abuse patterns, and regulations) and translate signals into actions, POVs, and executive / board-ready insights.
• Shape roadmap and partner strategy : Partner with product management to validate problems, define value, influence prioritization, and inform pricing / packaging; collaborate with strategic partners to craft joint route-to-market plays.
• Own positioning, messaging, and thought leadership : Craft crisp, differentiated narratives by persona / use case; lead and present executive / analyst / partner / customer-facing content (keynotes, webinars, briefings, roundtable / panel moderation, conference / tradeshow presentations).
• Drive go-to-market excellence : Orchestrate launch strategy, tiering, readiness, and metrics; ensure content and enablement land globally across regions, routes, and channels; set goals and run post-mortems.
• Fuel sales success : Build outcome-oriented enablement (competitive plays, objection handling, talk tracks, demo flows, ROI / TCO tools, digital sales room content) and join tiger-team pursuits for strategic opportunities, including customer-facing meetings.
• Mentor and scale : Help uplevel and encourage others, codify reusable frameworks and processes (personas, value frameworks, solution architectures, demo scripts), and build inclusive, scalable ways of working.
• Create high-impact content : Produce or lead creation of narratives, solution briefs, reference architectures, case studies, web copy, decks, and analyst RFI responses that win and convert.
• Measure, report, and iterate : Own KPIs (pipeline contribution, conversion, adoption, win rate) and optimize for the long game with customers and partners.

You Have :

Bonus Points If You Have :

Salary Range USA : $180,000 to $200,000 In accordance with Colorado's Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.

We believe in and facilitate a flexible, collaborative work environment. We're growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that's who we want to succeed with every day.

Here are just a few of the things that make Ping special :

Our Benefits :

Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone's individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self.

We are an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.