VP, Adjacent Market

This job is with Aristocrat, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

As Vice President of Adjacent Markets, you will be responsible for identifying, developing, and implementing strategies to enter new markets. This individual will drive growth by rapidly growing Aristocrat’s reach and revenue streams through market expansion, diversification, and innovation. Key duties consist of conducting market research, developing business strategies, and leading teams.

What You'll Do

Leading the commercial strategy for all adjacent (CII, HRM, COAM, VLT / VGT / Routes) and new land-based markets globally.

Orchestrating strategic expansion initiatives into emerging gaming markets across North America.

Collaborating with cross-functional teams to drive product innovation and tailored solutions for new jurisdictions.

Leading business development efforts with tribal, commercial, and lottery partners.

Navigate evolving regulations across different jurisdictions, demonstrating understanding of local licensing requirements, data privacy laws, and responsible gaming practices.

Conduct market research to identify potential new markets, analyze competitive landscapes, and assess market opportunities.

Collaborate with internal and external partners, including marketing, sales, products, and operations, to ensure successful market entry and ongoing growth.

What We're Looking For

Bachelor's degree in business, marketing or related field and 15+ years of experience, or a combination of both preferred

Expertise in CII, HRM, COAM, VLT / VGT / Routes, and developing terrestrial markets across the globe.

10+ years of dynamic leadership experience in marketing or business development roles, preferably in the gaming industry

Deep understanding of market research methodologies, competitive analysis, and financial modeling

Tight-knit Teamwork and interpersonal skills, with the ability to influence at all levels

Executive presence, strategic vision, and a passion for innovation in player engagement

Why Aristocrat?

Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.

We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. EEO M / F / D / V

World Leader in Gaming Entertainment

Robust benefits package

Global career opportunities

Our Values

All about the Player

Talent Unleashed

Collective Brilliance

Good Business Good Citizen

Travel Expectations

Up to 75%

Pay Range

255,150 - $473,850 per year

Our goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.

This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at

https : / / atibenefits.com / .

Additional Information

This role is subject to mandatory background screening and regulatory approvals. As part of your employment with Aristocrat, you may be required to complete a criminal background check, submit fingerprints, and obtain licenses or registrations with applicable gaming regulatory authorities.

Aristocrat operates in a highly regulated environment and holds licenses in over 340 gaming jurisdictions worldwide. To meet our global compliance obligations, you will be required to provide the disclosure of relevant personal and background information to government agencies, sovereign nations / tribal regulators, and other applicable gaming regulatory bodies. This is a condition of Aristocrat’s gaming licenses. The specific information required may vary depending on the jurisdiction and project assignment.

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.