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Senior Marketing Analytics Manager
Senior Marketing Analytics ManagerVirtualVocations • Baton Rouge, Louisiana, United States
Senior Marketing Analytics Manager

Senior Marketing Analytics Manager

VirtualVocations • Baton Rouge, Louisiana, United States
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

A company is looking for a Senior Marketing Analytics Manager to lead analytics efforts focused on web and marketing analytics.

Key Responsibilities

Conduct in-depth analysis of website performance, user behavior, and on-site conversions

Develop and manage digital target models and create regular reports on key web analytics metrics

Collaborate with cross-functional teams to align analytics efforts with business goals and provide insights on paid media performance

Required Qualifications

7+ years of experience in analytics, specifically web and marketing analytics

Proven experience using Tableau, Google Analytics 4, and Looker Studio

Strong analytical mindset with the ability to translate data into actionable insights

Collaborative team player with the ability to work across departments

Demonstrated commitment to valuing diversity and contributing to an inclusive working environment

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Senior Marketing Manager • Baton Rouge, Louisiana, United States

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