Global Marketing Director – Furniture & Specialty.

Description

Thisroleisaccountable for the development andexecution of the Global Furnituresegment thestrategy willresult inprofitablygrowing Sherwin-Williamsshareof the globalmarket for theIndustrial Wood Coatings Division by effectively aligning resources with metrics includes sales growth in excess of market growth rates margin growth and new product sales growth.

ThepositionprovidesstrategicleadershipforSalesR&DandProduct ManagementteamsinNorthAmericaEuropeand .

Responsibilities

• Overall Responsibilities :

Developgrowthstrategiesforthedesignatedsub-segmentsinNorth AmericaEuropeandAPAC.

Convertthestrategyintomulti-yeargrowthplansthat expandbothpositionandprofitability.

AlignregionalsalesR&DandProductManagementresourcestoexecutethegrowthplan.

Establishleading operationalandlaggingfinancialmetricsfor the segment arenotlimitedtosalesgrowthandmargingrowth.

Growmarketshareinkeygeographies.

Develop coachandmanagetalent.

Staywithinbudgetandtimelinesinachievingthe aboveresults.

Strongfactbase quantifyingkeydimensionsofthesegment

Leadingandlaggingeconomicindicatorsforthesegment

Quantifiedassessmentofsub-segmentattractivenessineachrelevantgeography

Competitive intelligence

Identifyandquantifytheimpactofdisruptorsandacceleratorsinthesegment

Quantifiedassessmentofourprobability ofsuccessineach sub-segmentineachrelevantgeography

Internalvaluechainassessment

Definedbusinessmodelandchannelstrategy

Segmentindustryvalue chainoverview.

Segmentstrategy thatdrives differentiationand sustainablecompetitive advantage

Actionablegrowthplanincludingbothexternalmarketactionsandinternalinvestments

Financialplan quantifying the net benefit of these market actions and internal investments

Strategy Execution / Growth Plan The Strategy should include an assessment of adjacent markets and technologies new geographies. The growth plan should consider both organic and inorganic growth.

Execute the strategy to achieve the financial growth plans. This should include :

Aligningall internalstakeholders aroundsegment growthplans.

Maintainingcontactwithkeycustomersinallregionstogainmarketinsightanddeepercustomerunderstanding.

Maintainingcontactwithkeysuppliersorco-suppliersin theindustrytounderstandtheircapabilitiesandinnovationstobetterservethesegment.

ActiveinvolvementinindustryassociationstorepresentSherwin-Williamsasaglobalcoatingsleader.

Supportingsalesin positioningappropriateproductofferingsfortargetcustomersegments.

Identifyandestablishrelationshipswithkeyindustryinfluencersandbrandowners.

ForselectedstrategicaccountspartnerwiththeEnterpriseSellingteamtodeliveranenterprise-widevaluepropositionthatdeliversonvalueelementsfromseveraldivisionsorgroups.

Support theglobal salesorganization atthestrategic aswellas tacticalaccount levelthrough targetingleadgeneration salestooldevelopment pricingguidance andcollaborative selling.

Global Account Management

Foraselectnumberofglobalaccountsworkwiththeregionalaccountownerstocoordinatethecross regionalaccountplan.

Facilitateserviceineachregionthatreflectstheglobalimportanceoftheseaccounts

Product Development and Commercialization

Develop arobustnew productdevelopment expansion.

Collaborate withSegment ProductManagement onroad map execution.

ResponsibleandAccountableforStageGatePhase1OpportunityIdentification

Responsible tocontributeasaproject team memberto Phase 2through5 by advancingcommercialdataand refiningthevalueproposition andfinancial assessments.

Leadthemarket introductionfor new products.

SupportProductManagementinprioritizingsegment-specificLabWorkRequests(LWRs).

External Communications

Identifykeystakeholdersandbuildtailoredmessagemaps.

Recommendkeyeventsandmediarelevantforthe focusedsegment&supportMarcominexecutingtheseeventsthroughcontentcontributionand participation

Ensurethoughtleadershipinthesegment(s)througharticlespresentationsandinterviews.

Internal Communication

Delivermarketandproducttrainingincollaboration withtheProductManagersandRegionalMarketManagers.

Ensureeffectivesalesandmarketingtoolsaswellasprintedcollateralfor internalandexternaluse.

Increase organizational alignment around segment strategy through quarterly reviews with relevant internal stakeholders.

Leadership

Work cooperatively with Management in all Global locations.

Managelimitedresourcesinpursuitof thehighest returnoninvestment(ROI)inthefocusedsegment.

Overcomeinternal barriersinachieving objectives.

InteractwithTechnicalSalesManufacturingHumanResourcesandFinanceDirectors.

TrackandreportFocusMarket-basedresultsandactivities.

Qualifications

FORMAL EDUCATION : Required :

Bachelors degree from an accredited university

Preferred :

MBA

Bachelors degree in marketing or business-related field

KNOWLEDGE & EXPERIENCE :

Required :

Ability to multi-task in a fast-paced business environment and be proactive with prioritizing work assignments.

Strong organization analytical time management and communications skills.

Minimum of 7 years of marketing and / or sales B2B experience.

Preferred :

MBA

TECHNICAL / SKILL REQUIREMENTS :

Required :

Computer Skills Advanced PowerPoint Skills

TRAVEL REQUIREMENTS :

50% or more

Required Experience :

Director

Key Skills

Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation

Employment Type : Full Time

Experience : years

Vacancy : 1