Marketing Manager

Job Description

Job Description

Marketing Manager

Department : Marketing

Reports to : Director of Marketing

Location :

This position is based in Norman, OK with hybrid work options. Local candidates to Norman and Oklahoma City, preferred.

Shape the Future of Online Learning with OU Education Services :

OU Education Services (OUES) is a nonprofit corporation established to manage and expand online learning for the University of Oklahoma System. As a growing education technology organization, we are dedicated to delivering innovative solutions that enhance learning outcomes, improve student experiences, and support the university's mission of providing high-quality education to learners everywhere.

At OUES, we prioritize collaboration and provide opportunities for our teams to work closely to deliver meaningful, impactful results. We are a talent focused organization and encourage applicants from all regions, we have a preference for candidates who are in or open to relocating to the Oklahoma City metro area. Being part of our vibrant community fosters richer collaboration and a stronger alignment with OU and the OUES mission.

Position Summary :

With the supervisor’s guidance, the Marketing Manager acts as the day-to-day marketing account manager for assigned university partners and is responsible for supporting the development and execution of integrated marketing campaigns and initiatives aimed at increasing total enrollments for online degree programs.

Key Responsibilities :

Strategic Program Management

• Develop Expertise : Become the go-to resource for understanding the products and

programs of assigned University colleges / degree portfolios, including their branding

and target demographics

research to pinpoint areas for growth or enhancements in partner offerings. Conduct

competitive assessments as needed.

seamless execution and timely market entry.

Marketing Planning & Execution

opportunities, such as industry and association media buys.

materials while ensuring compliance with university and regulatory standards.

standards and adhere to brand guidelines.

Performance Analysis & Reporting

enrollment metrics for partners and programs, providing regular updates to relevant

stakeholders.

field marketing to track essential metrics, ensuring lead quality and conversion rates

align with enrollment targets.

Stakeholder Management & Communication

internal and external partners

experience throughout the student lifecycle..

assigned degree portfolios and campus stakeholders.

Qualifications :

management within an institution and / or high education service / education

technology company

and staff

Benefits :

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.