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Head of CRO (Conversion Rate Optimization) - Full Time, Hybrid (LA)
Head of CRO (Conversion Rate Optimization) - Full Time, Hybrid (LA)eNNOVATION Brands • El Segundo, CA, United States
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Head of CRO (Conversion Rate Optimization) - Full Time, Hybrid (LA)

Head of CRO (Conversion Rate Optimization) - Full Time, Hybrid (LA)

eNNOVATION Brands • El Segundo, CA, United States
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  • [job_card.full_time]
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Location : Hybrid, El Segundo

Type : Full-time

Salary : $80k-$130k

About SRI Labs

SRI Labs is a Los Angeles–based innovation company dedicated to creating science-driven beauty and wellness tools that make people feel confident, beautiful, and empowered.

Recognized alongside brands like Dyson and Shark / Ninja , we’ve pioneered the first hair dryer with integrated red-light therapy , bringing salon-grade technology and wellness science into the home.

Featured in Vogue, Allure, and Forbes , we’re expanding rapidly — and looking for a Head of CRO to architect and scale the next level of digital performance across our ecommerce ecosystem.

The Opportunity

This is a leadership role for a data-obsessed optimizer who lives at the intersection of analytics, design, psychology, and revenue growth.

You’ll own conversion across our funnels — from ad click to checkout — optimizing every touchpoint for engagement, clarity, and performance.

You’ll partner closely with creative, product, and performance marketing teams to test, learn, and scale what works , while building a CRO function that can continually drive profit growth.

What You’ll Do

1. CRO Leadership & Strategy

  • Own and scale SRI Labs’ testing roadmap across landing pages, PDPs, and funnels.
  • Define hypotheses and prioritize experiments that drive measurable uplift in CVR, AOV, and LTV.
  • Translate customer insights and analytics into actionable test ideas.

2. Data-Driven Optimization

  • Use tools like Google Optimize, Convert, or VWO (and GA4, Hotjar, etc.) to analyze performance.
  • Develop frameworks for statistical significance and learning loops.
  • Implement a rapid test-and-learn cadence across acquisition and retention touchpoints.

    • 3. Cross-Functional Collaboration

  • Partner with Creative Strategy , Performance Marketing , and Product teams to align hypotheses and execution.
  • Guide design and copy decisions using quantitative and qualitative data.
  • Build reporting dashboards that visualize impact and learnings.

    • 4. Funnel Innovation

  • Rethink our funnels and checkout experience to reduce friction and maximize clarity.
  • Introduce personalization and dynamic optimization tactics to improve UX and customer flow.
  • Optimize for both short-term conversions and long-term customer value.
  • Foster a speed + learning mindset , aligned with our core values

    • Who You Are

  • 4+ years in CRO, growth marketing, or UX optimization , ideally for high-performing DTC brands.
  • Expert in A / B testing platforms, analytics tools, and heat mapping software.
  • You combine quantitative rigor with creative intuition.
  • You’re fluent in statistical analysis, UX psychology, and revenue metrics.
  • Deep understanding of Ecommerce KPIs (CTR, CVR, AOV, CPA, LTV).
  • Strong communication skills — you turn data into stories and insights people act on.

    • SRI Labs Core Values

  • Team Player – We collaborate with humility and respect.
  • Effort & Attitude : How you show up matters — every day, every week, every month.
  • Hungry & Growth Oriented – We’re relentless about improvement.
  • Speed – We move fast and execute decisively.
  • Innovative – We experiment boldly and think differently

    • Why Join Us

  • Be part of a fast-growing, premium innovation company shaping the future of beauty and wellness.
  • Work directly with leadership on high-impact initiatives that move the business forward.
  • Enjoy creative autonomy, rapid testing cycles, and measurable wins.
  • Opportunity to build and lead a CRO function from the ground up.

    • How to Apply

    Send your resume AND submit a 5 - 10 min video, (ideally loom) with a portfolio of test results or CRO wins , and a brief note about your biggest conversion breakthrough .

    📧 kross@ennovationbrands.com

  • Subject : Head of CRO – SRI Labs – [Your Name]
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