Marketing Automation Intern

Marketing Automation Intern

The Marketing Automation & Operations Intern will help define, execute and measure successful Marketing analytics including demand and lead generation initiatives for the Enterprise Marketing team as well as in support of business unit marketing efforts.

Internship Program Benefits

Hands-on experience at an employee-owned engineering, procurement, consulting, and construction company

Learning opportunities through mentorship and co/lab trainings

Networking opportunities with leading experts in the industry

Key Responsibilities

Ensure programs and audience segments are configured to meet campaign goals

Apply experience with custom data objects, dynamic content, responsive templates, A/B testing, etc

Monitor and ensure lead data quality and integrity, flow and routing between marketing automation platform and CRM

Ensure lead/marketing processes comply with legal regulations (i.e., GDPR)

Support the reporting of campaign metrics through ongoing collaboration with the Marketing Analytics Team

Monitor and manage ongoing database health strategies and contact acquisition measurement

Manage process for manually uploading contact lists into marketing automation

Provide insights and creative approaches to aid in campaign optimization, and leveraging data from across the marketing technology stack

Help manage our marketing automation platform to optimize lead generation from email programs and content marketing, automated trigger and nurture programs, behavior/lead scoring, and other tactics

Apply expertise and support the technical configuration, integration and coordination of our marketing automation platform, Eloqua

Responsible for the integrity of the marketing automation architecture, customer data governance and compliance, and integration with other marketing platforms

Build, launch and optimize emails and campaigns, including standardizing templates, setup, testing, scheduling

Monthly newsletters across four regions

Behavior based drip email campaigns

Ad hoc sends to support events and campaigns

Preferred Qualifications

Minimum 3.0 GPA (preferred)

Current enrollment in Marketing, Communications or a related degree program preferred

Work experience in a marketing related role or internship preferred

Marketing Automation experience - preferably Eloqua

Demonstrates experience working in Salesforce Marketing Cloud Account Engagement (Pardot)

Demonstrates expertise in marketing analytics

HTML coding expertise (dynamic and responsive emails, web and landing pages) preferred

Experience in executing digital marketing activities

Familiarity with marketing automation platforms, preferably Marketing Cloud Account Engagement (Pardot)

Experience with management and segmentation of marketing contact databases.

Experience working in on email marketing campaigns.

Familiarity in HTML.

Experience with reporting and use of metrics to track and measure performance.

Minimum Qualifications

Current enrollment in Journalism, Communications, Marketing, Digital Marketing, Multimedia, Public Relations or a related degree program. No experience required. All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.

Work Environment

This intern position is expected to be in the office on a full-time basis.

Salary Plan

MAC: Marketing & Communications

Job Grade

097