Digital Marketing Manager - Paid Ads

Digital Marketing Manager - Paid Ads

Pennant Services is seeking a dedicated Digital Marketing Manager - Paid Ads to join our team. This role is instrumental in leveraging digital advertising platforms to foster growth and enhance our market presence across our home care, home health, hospice, and senior living industries. The ideal candidate will be adept at managing and optimizing campaigns across Google Ads and Facebook (Meta) Ads Manager, utilizing Google Ads Editor for efficient management of advertising efforts.

Duties & Responsibilities

• Design, implement, and monitor paid advertising campaigns on Google Ads and Meta Ads Manager, ensuring alignment with our marketing goals and budget.
• Analyze campaign data to identify trends, measure performance, and inform strategic decisions.
• Utilize Google Looker Studio and collaborate with our internal data team to create insightful reports, aiding in data-driven decision-making.
• Employ Excel for ad-hoc data analysis and manipulation, contributing to the strategic planning of campaigns.
• Assist our team in crafting visually compelling ad content, aligning with our brand guidelines and campaign objectives.
• Manage and optimize digital assets and listings via Google My Business and Birdeye, enhancing our online presence and reputation.
• Leverage tools such as Google Tag Manager and Google Analytics to track conversions and measure campaign effectiveness.
• Assist in the creation and optimization of marketing funnels, influencing decisions and implementation of landing pages, forms, tracking, and lead nurture.
• Work closely with leaders across various operations to educate and strategize on the effective use of paid ads in achieving business objectives.
• The successful candidate will be a strategic thinker with a passion for digital marketing and a proven track record in managing effective paid advertising campaigns. Your ability to analyze data, adapt strategies based on insights, and collaborate with teams to drive results will be key to your success in this role.

Job Requirements (Education, Experience, Knowledge, Skills & Abilities)

• Educational Background: Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience: Minimum of 2 years' experience in digital marketing with a strong focus on paid advertising platforms such as Google Ads and Facebook Ads Manager.
• Technical Proficiency: Expertise in using Google Ads and Google Ads Editor for campaign management. Proficient in Facebook (Meta) Ads Manager for creating and optimizing campaigns. Experience with Google Looker Studio, Tableau, or other platforms used for data visualization and reporting. Skills in Excel for data analysis and manipulation. Knowledge of Google Tag Manager, Google Analytics for tracking conversions. Knowledge of Google My Business a plus. Familiarity with Canva for designing ads a plus.
• Analytical Skills: Ability to analyze performance data, draw insights, and adjust strategies to improve campaign performance.
• Communication Skills: Strong verbal and written communication skills for effectively presenting strategies and results to team members and leadership.
• Strategic Thinking: Demonstrated ability to strategize and implement effective paid advertising campaigns that align with business goals.
• Collaboration: Experience working with cross-functional teams and educating business leaders on the benefits and strategies of paid advertising. Certifications in Google Ads, Meta Ads, or similar platforms would be a plus.

Location: Eagle, ID (Hybrid)

The above statements are only meant to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

Why Join Us?

Something else that sets us apart from other companies is the quality of our most valuable resources our people! We are dedicated to living out our culture as defined by our core values, "CAPLICO":

• Customer Second We prioritize and support our team so they can deliver exceptional care.
• Accountability Own your work and outcomes.
• Passion for Learning Grow continuously with curiosity and culture.
• Love One Another Build authentic, respectful, and trusting relationships.
• Intelligent Risk Taking Innovate and challenge the status quo.
• Celebrate Recognize the small wins, they add up!
• Ownership Be the CEO of your role.

Additional Benefits:

• True Work-Life balance We believe in taking care of yourself before you take care of others!
• Full benefits package (medical, dental, vision, 401(k) with match)
• Paid time off, holiday pay, and professional development
• Your voice matters! - Work with other passionate and high-achieving leaders who care deeply about patient outcomes and team success.

About Pennant Services

We support over 180 home health, hospice, senior living, and home care operations across 14 states. Our Service Center model empowers local leadership while providing centralized clinical, legal, HR, IT, and compliance support to help ensure high-quality care.

The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees, and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.