Director, Demand Generation (Remote)

Overview

JAGGAER provides an intelligent Source-to-Pay and Supplier Collaboration Platform that empowers organizations to manage and automate complex processes while enabling a highly resilient, responsible, and integrated supplier base. With 30 years of expertise, we specialize in solving complex procurement and supply chain challenges across various industries. Our 1,300+ global employees are obsessed with ensuring customers get full value from our products - ultimately enhancing and transforming their businesses. For more information, visit www.jaggaer.com

This results-oriented, strategic leadership role, driven by a passion for leveraging AI, focuses on accelerating customer acquisition, pipeline growth, and market expansion through cross-departmental collaboration. Reporting to the Chief Marketing Officer, the Director of Demand Generation serves as a bridge between teams, maximizing the effectiveness of demand generation initiatives.

In this role, you will develop and execute integrated, data-driven programs to drive revenue growth, improve funnel performance, and generate an outbound pipeline. This is a hands-on leadership role with broad visibility and the opportunity to shape how we engage and convert target accounts.

Principal Responsibilities

• Foster the growth of AI-centric teams by championing upskilling in AI tools, data-driven marketing, and agile execution, while leading and driving the development of the Marketing and Inside Sales teams.
• Manage and develop the Demand Gen and Inside Sales teams, ensuring strong alignment between marketing campaigns and outbound prospecting efforts.
• Create and execute high-level pipeline generation strategies, including ABM and outbound initiatives, aligned to sales objectives and company growth targets.
• Define the demand tech stack strategy with a focus on automation, personalization, and AI integration, supported by robust data and content management to power AI capabilities.
• Set and manage the demand generation budget, allocating resources for maximum ROI and balancing long-term strategy with short-term performance.
• Establish and track KPIs and performance metrics that clearly demonstrate marketing and Inside Sales contributions to pipeline, funnel conversion, and revenue.
• Provide executive-level reporting and insights, regularly presenting to the C-level Executive Leadership Team on campaign performance, funnel health, and pipeline forecasts.
• Leverage tools like Marketo or Salesforce to build and refine automated programs, drive pipeline velocity, and improve lead handoffs and conversion.
• Develop the annual strategic pipeline plan based on the sales segment growth plan.
• Lead AI-driven campaign evolution and omni-channel program optimization (SEO, ABM, webinars / events, etc) by leveraging generative and predictive AI to enhance personalization, automate segmentation, and improve efficiency, creative output, and ROI.
• Collaborate cross-functionally with Product Marketing, Sales, and Customer Success to ensure message consistency, audience alignment, and go-to-market cohesion.
• Solve complex problems creatively, using data, stakeholder input, and market insights to overcome blockers and continuously improve performance.

Position Requirements

What We Offer

At JAGGAER, we are committed to supporting you and your family’s well‑being. Your health is a priority, and we offer a range of programs to help you stay well and thrive. Our benefits include exceptional medical, dental & vision plans, adoption assistance, wellness reimbursements, generous parental leave, 401(k) matching, flexible work options, unlimited vacation for exempt employees, and more!

Our Values

TEAM gives us a common set of expectations for how we work together across products, cultures, and geographies.

Transparency – Openness Builds Trust Candor strengthens relationships, speeds decision-making, and ensures problems are solved together—with customers, teammates, and partners.

Entrepreneurial Spirit – Own It, Drive It, Make It A scrappy, customer‑obsessed, problem‑solving mindset is at the cornerstone of both organizational and personal growth.

Accountability – Thumbs In, Not Fingers Out We take responsibility ourselves before pointing elsewhere.

Metrics‑Driven Results – Outcomes Over Activities Data and evidence guide our decisions, help us course‑correct quickly, and ensure we’re delivering real impact.

EEO

JAGGAER is a proud equal opportunity / affirmative action employer supporting workforce diversity. We do not discriminate based upon race, ethnicity, ancestry, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), marital status, caregiver status, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, genetic information, military, or veteran status, mental or physical disability, or other applicable legally protected characteristics.

ACCESSIBILITY

JAGGAER is committed to providing access and reasonable accommodation to applicants. If you are a qualified individual with a disability or a disabled veteran and you think you may require an accommodation for any part of the recruitment process, please send a request to : hr@jaggaer.com All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.

Pay Transparency Nondiscrimination Provision (dol.gov)

Know Your Rights : Workplace Discrimination is Illegal (dol.gov)

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