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Vice President of Digital Marketing
Vice President of Digital MarketingABA Centers of America • Miami, FL, United States
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Vice President of Digital Marketing

Vice President of Digital Marketing

ABA Centers of America • Miami, FL, United States
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Vice President of Digital Marketing - ABA Centers of America (Corporate HQ)

Location : Downtown Fort Lauderdale, FL (In-Office)

Pay Range : $230,000.00 / yr - $250,000.00 / yr

About the Role

Lead the development of digital marketing strategies, plans, and campaigns to meet specific business objectives using the latest AI-enabled digital technologies and platforms :

  • Lead AI Search efforts to optimize ABA Centers inclusion in AI search results across ABA entities and across platforms.
  • Develop and manage the digital marketing budget at the enterprise, subsidiary company, and clinic levels.
  • Foster a rigorous "test-and-learn" culture with a focus on continuous improvement.
  • Be accountable for ROI of all digital marketing efforts, tracking metrics on all campaigns.
  • Lead and scale a digital marketing team of subject matter experts, including the areas of SEO, SEM, email automation, PPC, and social media.
  • Work cross-functionally with the key marketing sub-functions to deliver to the needs of the operating businesses.
  • Understand and provide regular insights into the client experience and journey in the digital space.

Requirements

  • Education : Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
  • Experience : 10+ years of relevant experience (healthcare industry a plus).
  • Skills : Deep experience and analytical skills in planning, tracking, measuring, and analyzing digital marketing efforts and campaigns.

    • li>

    Affinity for AI-centric solutions to maximize efficiency through automation and solidify ABA Centers visibility in AI search results.

  • Knowledge of current, past, and projected trends in SEM.
  • Knowledge of marketing automation processes and campaign management.
  • Background and drug screening compliance.
  • Willingness to travel nationwide : 10-15%.
  • Leadership : Experience managing and developing a team; proven ability to work with diverse stakeholders, manage competing agendas and priorities, and translate complex information across internal and external audiences.
  • Relationship-building and influencing skills; track record of working with senior executives.

    • Benefits

  • 21 paid days off (15 days of PTO, which increases with tenure, plus 6 holidays).
  • Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
  • Medical, dental, vision, long‑term disability, and life insurance.
  • Generous 401(k) with up to 6% employer match.

    • ABA Centers of America is a self‑funded, founder‑led organization known for rapid growth and operational excellence. The corporate team plays a mission‑critical role in scaling our autism care services across the United States.

    #J-18808-Ljbffr

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