Marketing Manager

Marketing Manager

Our commitment to our team isn't just words on a wallthey're how we operate every day. We are a high-performance team built around ownership, integrity, and a strong bias for action. We believe in setting bold goals, holding ourselves accountable, and moving fast to solve customer problems. Every team member is empowered to make decisions and drive outcomesnot wait for permission.

We operate with urgency, but not recklessly. We focus on what matters most, take initiative, and course-correct quickly when needed. We value people who speak up, follow through, and take pride in their work.

Teamwork is at our core. We win together, support each other, and celebrate our shared victories. Collaboration across functions isn't a buzzword hereit's a daily practice. We learn from each other, improve constantly, and rally around our mission: simplifying ecommerce operations for modern merchants.

And above all, we act with integrity. We do what's right, even when it's hard. That's how we build trustwith each other, our customers, and our partners.

If these values resonate with how you like to work, you'll fit right in.

Role Overview

Pipe17 is seeking a versatile and results-driven Marketing Manager who can operate across the full go-to-market spectrum. This role blends strategic planning with hands-on execution across demand generation, content, partner marketing, events, and product marketing. You will run integrated content and campaigns that generate pipeline, strengthen our brand presence, and equip our GTM teams for success.

The ideal candidate understands complex B2B buying journeys in ecommerce or SaaS and can balance creative storytelling with data-driven decision making. You are equally comfortable mapping campaign strategy, building assets yourself, managing contractors, and optimizing performance based on results.

This is a high-visibility role where you will collaborate closely with sales, partnerships, and product marketing, while also owning day-to-day execution that impacts quarterly revenue targets.

Key Responsibilities

Campaign Strategy & Execution

• Plan and execute integrated GTM campaigns across paid, owned, earned, and partner channels.
• Partner with the Sr. Demand Generation Manager (or act as interim lead if needed) to ensure campaigns hit pipeline targets.
• Own execution calendars, ensuring campaigns, events, and launches stay on track and aligned to quarterly goals.

Content & Web Management

• Oversee creation of campaign assets including landing pages, emails, ads, one-pagers, partner kits, and decks.
• Manage ongoing website updates for messaging, events, and campaign pages.
• Coordinate with contractors for design, web, marketing ops and content/earned/owned (blog writing and social/PR) to ensure alignment with campaigns and company messaging.

Partner & Event Marketing

• Build and execute co-marketing programs with partners such as Shopify, 3PLs, and technology integrations.
• Lead pre- and post-event marketing for industry and partner events, including SuiteWorld and customer advisory board meetings.
• Ensure events are fully integrated into broader demand generation and ABM efforts.

Sales & Partner Enablement

• Develop sales tools and partner enablement content to support outreach and customer engagement.
• Collaborate with Product Marketing to ensure messaging accuracy and consistency in enablement materials.

Analytics & Optimization

• Track and report on campaign, content, and event performance against pipeline contribution and ROI goals.
• Use data insights to make informed adjustments to targeting, messaging, and budget allocation.

Required Experience

• 5-7+ years in B2B marketing, with a preference for ecommerce, OMS, or SaaS companies.
• Proven track record of executing campaigns that drive measurable pipeline.
• Hands-on experience with digital advertising platforms, marketing automation, and CRM tools.
• Strong project management skills and the ability to manage multiple concurrent initiatives.
• AI fluency: You've used AI tooling for work or personal useor you are willing to dive in and learn fast. You explore new tools, workflows, and ideas to make things more efficient, and are eager to deepen your understanding of AI and use it regularly.
• Startup experience and the ability to thrive in a fast-moving, resource-constrained environment.

Traits & Competencies

• Flexible but process-oriented and organized.
• Positive, resilient, and outcome-driven.
• Highly collaborative across functions and comfortable managing external vendors/agencies.
• Analytical mindset with the ability to tie activities to revenue outcomes.
• Strategic thinker who can also execute at a tactical level.
• Curious and comfortable with emerging tools, including AI.

Why Join Pipe17

• Direct impact on company growth and GTM success.
• Freedom to execute big ideas with support and resources to get them done.
• High visibility across leadership and the partner ecosystem.

Compensation (US FTE):

• Competitive salary
• Great healthcare + dental + vision coverage
• Retirement plan
• Pick your own equipment. We'll set you up with whatever Apple laptop + monitor combo you want plus any software you need.
• Unlimited vacation policy. Plus we require you to take at least 2 weeks off each year. We see most employees take 4 weeks off per year. This isn't a vague policy where unlimited vacation means no vacation

About Us:

Pipe17 is a venture funded software startup headquartered in Seattle, WA with a significant presence in the San Francisco Bay area. We offer an innovative SaaS platform for ecommerce operations that automates management of order, inventory, and product flows between 100+ ecommerce applications. Using Pipe17 our customers grow faster and serve their customers better all while reducing operational costs.

We are a solution business with innovative technology that is 10-100X faster than competitors. Selling both direct and through a growing network of partners, we are growing fast with many happy customers.

Pipe17 is backed by GLP Partners, a leading investor in the ecommerce logistics space. We recently raised a large round of capital to fund our growth.