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Senior Vice President, Paid Media
Senior Vice President, Paid MediaIPG DXTRA • Washington, DC, US
Senior Vice President, Paid Media

Senior Vice President, Paid Media

IPG DXTRA • Washington, DC, US
[job_card.30_days_ago]
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  • [job_card.full_time]
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Senior Vice President, Paid Media

The Senior Vice President Paid Media is a senior management position accountable for all aspects of assigned clients' paid media programs. The SVP is responsible for managing an integrated paid media team and developing, executing, and monitoring strategic and tactical cross-channel media plans for clients.

Media Strategy & Planning

  • Successfully build, grow and "own" client relationships understand their business and their needs and help them achieve their objectives, building a strong relationship and ultimately growing the business
  • Lead strategic and tactical planning activities accountable for developing, implementing and maintaining media plans that deliver against client objectives / strategies
  • Evaluate recommendations and presentations before they are sent to the client, and maintain quality control on daily workflow and media team processes
  • Manage and be accountable for client budgets and timelines, oversee reports and client billing
  • Assist in the negotiation of media contracts and programs / opportunities to ensure maximum leverage is applied
  • Proactively investigate media opportunities and craft well-supported, articulate POVs to present to client
  • Keep abreast of current events, media and any industry trends that impact your client's business

Team Leadership

  • Manage and develop a team of direct reports maintain the workload of your team, delegating tasks and responsibilities to ensure the most productive and effective use of each person's skills, while motivating their interests and challenging them
  • Train direct reports in media and marketing disciplines as well as in the specifics of the client's business and industry
  • Work closely with team to set brand strategies and develop media plans
  • Accurately, objectively and constructively evaluate performance of direct reports
  • Assist in training, mentoring, developing, and evaluating existing team members, as well as interviewing and hiring new team members
  • Foster an environment which encourages intelligent risk taking, innovation and creativity
  • Agency Growth & Operations

  • Exhibit ambition by driving agency thought leadership and new business
  • Actively participate in new business pitches
  • Help own the financial aspects of your team profitability by client, staffing needs, etc.
  • Partner with Media and Finance operations as it relates to media billing
  • Assist with media operations processes and compliance of team members
  • Qualifications

  • 15+ years of integrated media experience with strong client and team leadership qualities
  • Experience planning and buying across online and offline media channels
  • Strong analytical skills and understanding of KPI's and attribution
  • Experience working with media management tools (e.g. Mediaocean)
  • Washington DC Salary range : $152,000 - $215,000

    Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's / applicant's background, pertinent experience, and qualifications.

    Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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