Integrated Marketing Associate

Integrated Marketing Associate

The Integrated Marketing Associate focuses on driving the planning, execution, and management of promotional marketing activities that span multiple channels. This role involves creating the signage for promotional campaigns, managing the process and the people involved, and communicating effectively with all levels throughout the organization. The Integrated Marketing Associate is responsible for creating and leading the execution of promotional marketing tactics that align with overall business goals. This role is focused on driving promotions within in-store signage & Field support tactics, yet provides a supporting role throughout multiple channels, ensuring cohesive messaging, effective content management, performance tracking and clear and timely communication.

Key Responsibilities :

• Assist in the planning and leading the execution of promotional marketing campaigns focusing on in-store signage and Field support for promotions yet supporting efforts within digital, print and social media.
• Coordinate with internal teams and external vendors to ensure prompt and effective execution of promotional signage activities.
• Maintain the promotional marketing calendar.
• Maintain competitive promotional tracking documents to identify opportunities and risks for future planning

Content and Material Development :

Cross-Functional Collaboration :

Vendor and Partner Coordination :

Event and Activity Support :

Data Tracking and Analysis :

Administrative Support :

Process Improvement :

Qualifications :