Virtual Events & Programs Lead

Company Description

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

Job Description

We’re looking for a Strategic Virtual Events & Programs Lead to lead the planning and execution of internal and external virtual events that drive a meaningful pipeline and revenue growth for Freshworks. This role ensures that our story is delivered consistently and impactfully through virtual events & experiences, such as CxO roundtables, executive conferences, and global webinars, tailored at prospects across all segments, especially focused on enterprise and mid-market customers.

You’ll partner closely with GTM leadership, demand gen teams, product marketing, brand, campaigns, sales, and executives to bring scale to digital and virtual events / properties to drive demand creation and capture. You’ll design agendas, shape content flow, and manage execution end to end - always with a focus on connecting events back to Freshworks’ go-to-market strategy and sales plays.

This role is a strong fit for someone who enjoys designing impactful experiences, thrives on cross-functional collaboration, and can balance creativity with disciplined execution.

Key Responsibilities

Plan and Execute Virtual Events & Webinars, focused on tier 1 regions including North America and UK – Lead the design and delivery of these events, from executive forums to enablement sessions and partner summits.

Shape Content and Agendas – Work with product marketing, GTM leadership, and executives to translate priorities into compelling global event narratives and sessions.

Collaborate Across Teams – Partner with product marketing, campaigns, sales, executives, and corporate events to deliver cohesive, high-quality virtual programs.

Elevate the Experience – Create engaging formats and deliverables that differentiate Freshworks’ events and resonate with enterprise and SMB audiences.

Measure and Improve – Track impact and feedback, and use insights to evolve future events.

Qualifications

Bachelor’s degree or equivalent in Marketing, Communications, Event Management, or related field.

5+ years of experience managing strategic events or global programs in technology / SaaS.

Demonstrated success leading events that communicate complex product or GTM strategies to internal and external audiences.

Strong project management skills — able to balance logistics, content, and stakeholder needs simultaneously.

Excellent communication skills, with the confidence to engage senior leaders and technical experts.

Ability to adapt global event narratives and formats to regional needs.

Strong data-oriented mindset and accountability to deliver revenue and pipeline growth for the company

Preferred Qualifications

Familiarity with enterprise sales cycles and how virtual events and webinars support GTM strategy.

Background in global program design with sensitivity to regional differences.

Experience experimenting with innovative event formats (interactive, hands-on, or hybrid)

Additional Information

The annual base salary range for this position is $116,400 - $167,325 USD.

Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus / equity may be available.

Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.