Senior Social Media Manager

Senior Social Media Manager

At Braze, we have found our people. We're a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can't wait to meet you.

What You'll Do

Reporting to the Vice President of Communications, the Senior Social Media Manager will lead Braze's global organic social media strategy and execution. This role will own the voice of Braze across LinkedIn, X, Instagram, and emerging platforms, helping to shape how we show up, what we say, and how we engage with our audiences across the customer engagement, tech, and marketing ecosystems.

You'll craft and amplify stories that celebrate our innovation, spotlight our people and customers, and connect our vibrant brand purpose to the conversations shaping marketing, AI, and technology today. This is both a creative and strategic role, part storyteller, part analyst, and part community builder.

We're looking for someone who understands how to balance performance with personality, and who can transform data, insights, and cultural trends into scroll-stopping content that deepens connection with our audiences.

Responsibilities

Social Media Strategy & Brand Storytelling

• Own and evolve the global organic social media strategy to drive brand awareness, engagement, and advocacy across key channels (LinkedIn, X, Instagram, and emerging platforms).
• Translate Braze's corporate narrative and product innovation into compelling, channel-specific stories that humanize the brand and spark conversation.
• Create and oversee social-first campaigns that highlight Braze's leadership in customer engagement, AI, and marketing technology.
• Partner closely with Product Marketing, Global Campaigns, Corporate Communications, Brand, and Content to ensure storytelling consistency across every touchpoint.
• Develop a strong, distinct, and human brand voice that stands out in the SaaS and tech ecosystem while reflecting Braze's approachable, trusted, vibrant personality.

Content Creation & Publishing

• Plan, produce, and publish high-quality social content, including posts, videos, carousels, motion graphics, and stories, that inform, inspire, and engage.
• Collaborate with creative and design teams to develop on-brand visuals and multimedia content.
• Manage the content calendar and ensure a steady cadence of brand, product, customer, and cultural storytelling moments.
• Partner with the communications team on executive social visibility, supporting thought leadership programs for key leaders and subject matter experts.

Community Building & Engagement

• Foster real-time engagement with our audiences (customers, prospects, partners, and advocates) by listening, responding, and joining the conversations that matter.
• Develop social listening practices to identify trending topics, brand sentiment, and opportunities for timely brand participation.
• Collaborate with Customer Marketing and Events to amplify community programs, customer success stories, and live event moments.

Analytics & Optimization

• Use analytics tools to measure performance, identify insights, and optimize strategies for reach, engagement, and impact.
• Deliver clear reporting that connects social media results to business outcomes (brand awareness, share of voice, and lead generation).
• Stay ahead of platform trends, emerging technologies, and best practices to continually evolve Braze's social approach.

Who You Are

• 68 years of experience managing social media for a B2B or SaaS brand, ideally in technology or marketing industries.
• A strategic storyteller who understands how to tailor messages for platform, audience, and moment.
• Deep familiarity with LinkedIn, X, and Instagram, and experience with emerging or experimental platforms (Threads, YouTube Shorts, TikTok, etc.).
• Demonstrated experience running integrated, multi-channel campaigns that build awareness and engagement.
• Excellent writing and editing skills, you know how to distill complex ideas into accessible, human-centered content.
• Data-driven mindset; comfortable using analytics to evaluate performance and inform decision-making.
• Collaborative team player who thrives in a fast-paced environment and enjoys cross-functional partnership.
• Creative, curious, and relentlessly positive, someone who can balance strategic thinking with hands-on execution.

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $119,500 - $140,600/year with an expected On Target Earnings (OTE) between $132,800 - $156,200/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part-time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.

Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country. More details on benefits plans will be provided if you receive an offer of employment. From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as:

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
• A curated in-office employee experience, designed to foster community, team connections, and innovation
• Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
• Employee Resource Groups that provide supportive communities within Braze
• Collaborative, transparent, and fun culture recognized as a Great Place to Work

About Braze: Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.

Braze is proudly certified as a Great Place to Work in the U.S., the UK, Australia, and Singapore. In 2025, we were recognized as one of Built In's Best Places to Work. In 2024, we were included in U.S. News & World Report's Best Companies to Work For (Top 10%) and recognized in Great Place to Work's Fortune Best Medium Workplaces, Fortune Best Workplaces in Technology, Fortune Best Workplaces for Parents, and Fortune Best Workplaces for Women. Additionally, we were featured in Great Place to Work UK's Best Workplaces, Best Workplaces in Europe, Best Workplaces for Development, Best Workplaces for Wellbeing, Best Workplaces for Women, and Best Workplaces in Technology.

You'll find many of us at headquarters in New York City or around the world in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, Singapore, So Paulo, Seoul, Sydney and Tokyo not to mention our employees in nearly 50 remote locations.