Web Optimization Manager

Seeking a Web Optimization Manager to manage the ongoing enhancements of the website experience.

In this role, you will uncover friction points across the digital journey, develop data-backed hypotheses, and create A/B testing strategies to improve engagement and conversion.

You will work closely with a data analyst to translate complex user behavior data into actionable insights and implement site enhancements that measurably improve business outcomes. Job Responsibilities:

• - Identify friction points in the user journey through behavioral data analysis and deliver strategic, high-impact recommendations that enhance usability, engagement, and conversion. - Apply a critical lens to data by questioning assumptions, investigating underlying user behaviors, and continuously refining hypotheses to uncover deeper user insights and inform optimization priorities. - Develop and prioritize testable hypotheses grounded in both quantitative and qualitative insights to drive iterative improvements in site performance and user flow. - Own the development and execution of a robust testing roadmap, including A/B and multivariate tests, collaborating with Product, UX, and Marketing Operations to implement. - Leverage Heap and Power BI to monitor user behavior and site performance, delivering data-driven insights that inform optimization strategies and align with core KPIs. - Partner closely with data analysts to validate findings and ensure optimization decisions are backed by statistically significant results and business impact. - Synthesize complex data into compelling narratives that clearly communicate optimization outcomes to cross-functional stakeholders. - Collaborate with UX and content strategy teams to recommend and implement changes that improve clarity, usability, and the overall site experience across key journeys. - Align stakeholders around testing priorities and site experience goals, facilitating shared understanding of trade-offs, dependencies, and expected outcomes.

Required Skills & Experience:

• - 4-7 years of experience in website optimization, digital experience, CRO (conversion rate optimization), or a similar role. - Deep experience working with web analytics platforms (e.g., Heap, Adobe Analytics, Google Analytics). - Proficient in A/B and multivariate testing tools such as Dynamic Yield, Optimizely, Google Optimize, Adobe Target, or similar. - Strong hypothesis-driven mindset, with a proven ability to design, run, and analyze digital experiments. - Advanced analytical skills with the ability to work independently on web data and partner with data teams for deeper analysis. - Comfortable working with cross-functional teams including UX, content, product, and engineering to bring ideas to life. Education: Required Education: -Bachelor’s degree in Marketing, Digital Marketing, Analytics, Business, or a related field.
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