Senior SEO Specialist & Copywriter

This position is required to be fully in-person at our headquarters in Carmel, Indiana.

Overview

We are seeking a highly motivated and versatile Senior SEO Specialist & Copywriter to join our marketing team. This position is focused on driving brand visibility, digital reach, and engagement through strategic, high-impact content.

You will own the company's SEO strategy to acquire qualified leads for both BAM Capital and BAM Management. In addition to SEO content, you will produce formal financial communications and conversion-driven marketing copy to strengthen BAM Capital's digital presence and support investor acquisition and retention.

We are seeking a performance-oriented communicator to elevate The BAM Companies' digital voice. The ideal candidate blends exceptional writing and editing skills with years of hands-on SEO expertise, independently managing our content lifecycle across corporate and property websites while adapting our message for diverse audiences.

Key Responsibilities

Search Engine Optimization (SEO) Strategy & Execution

• Sole SEO Management: Act as the company's dedicated SEO content expert, driving organic growth (traffic and leads) across BAM Capital for accredited investors and property websites for residents.
• Keyword Research: Independently identify and analyze high-value, relevant keywords using industry-standard tools.
• Content Strategy: Develop and maintain a comprehensive content calendar based on keyword opportunity, search intent, and business goals.
• Article Production: Write, edit, and optimize detailed SEO articles that rank highly, drive organic traffic, and convert readers.
• Performance Reporting: Track, analyze, and report on key SEO metrics (e.g., traffic, keyword rankings, conversion rate) to demonstrate ROI and inform future strategy.
• Generative Engine Optimization: Stay up to date with and implement best practices to rank in AI search results.

Corporate & Financial Communications

• Professional Offering Memorandums (OMs) & Asset Supplementals: Draft and meticulously edit complex, professional financial and corporate documents, ensuring accuracy, clarity, and compliance to regulatory standards (as applicable).
• Quarterly Performance Reports: Develop clear, concise, and compelling reports for external audiences that summarize company performance and strategic outlook.
• Award Nominations: Research, write, and submit persuasive applications for industry award nominations.
• Executive Communications: Draft high-impact social media posts and professional communications for the CEO and other executives, including market insights and thought leadership pieces.

Marketing & Sales Content

• Website Copy & Brochures: Write and optimize engaging, clear copy for the corporate and property websites and marketing brochures. Keep websites up to date with frequent content reviews.
• Product Content: Create concise, informative product one-pagers and sales enablement materials for BAM Capital.
• Marketing Emails: Develop compelling email marketing copy for various campaigns (e.g., nurture, announcement, informative).
• AdvertisementsWork with the internal PPC Specialist and Lead Generation Manager to develop high-converting copy for multi-channel advertising campaigns. Craft compelling headlines and calls-to-action that resonate with accredited investors, drive traffic to landing pages, and continuously A/B testing ad copy.
  
• Additional Content: Produce blog posts, guides, and articles that position The BAM Companies and BAM Capital as thought leaders

Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of professional content writing experience, with a portfolio demonstrating a wide range of content types.
• Demonstrated experience writing complex corporate or financial documents (e.g., quarterly reports, white papers, offering materials).
• Minimum of 3 years of proven, hands-on expertise in SEO content strategy, including proficiency with major SEO tools (e.g., Semrush, Ahrefs, Moz, Google Search Console).
• Exceptional written and verbal communication skills, with a mastery of AP and MLA grammar, style, and professional tone.
• A meticulous editor and proofreader with attention to detail skills.
• Ability to manage multiple projects simultaneously, meet tight deadlines, and work independently with minimal supervision.
• This role requires learning our industry in depth to successfully produce the required content.

Preferred Qualifications

• Experience in a regulated industry (e.g., finance, real estate, healthcare).
• Experience writing for a high-net-worth, business, financial, or luxury audience.
• Familiarity with content management systems (CMS) like WordPress.