Director, Growth Marketing Analytics

Director, Growth Marketing Analytics

We're seeking an experienced leader to head the Growth Marketing Analytics team. This person will translate strategic insights into actionable marketing plans while building strong cross-functional partnerships. This role will support the Paid Media and CRM & Lifecycle Marketing teams, driving performance optimization, refining audience strategies, and delivering measurable business impact across all marketing channels.

You have deep expertise in PC and console paid media performance measurement. You're fluent in advanced attribution for premium game launches, cross-platform funnel analysis, and top-down measurement for PC / console campaigns. You have hands-on experience with leading MMPs, and know how to unify insights across PC, console, and mobile to guide global campaign resource and investment decisions.

The ideal candidate is both a practitioner and leader, skilled in applying advanced analytics and measurement to provide stakeholders with the data they need to align and drive strategic initiatives. You have a strong record in testing and implementing media mix models, attribution frameworks, lift modeling, and A / B testing on a global scale. You can visualize data in near-real time and craft a compelling, evidence-based case for course corrections and future planning.

This position leads a global team that ensures regional market needs are met while aligning with global KPI and business goals.

Responsibilities

Leadership and Team Management

• Lead a team of analysts to manage day-to-day operational reporting requirements, ad hoc analyses, and data visualizations
• Collaborate closely with the Central Marketing Analytics team to align on holistic campaign measurement, integrating paid media performance into broader evaluations of brand, social, CRM, and go-to-market effectiveness
• Partner with non-paid analytics stakeholders to ensure unified reporting frameworks and shared insight generation across the full marketing funnel, bridging paid media impact with cross-channel performance narratives
• Communicate effectively and strategically with stakeholders to inform decision-making and drive alignment

Comprehensive Marketing Analytics

Campaign Planning Support

Measurement Innovation and Experimentation

Player Profile

Pluses

Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, Blizzard Entertainment, Inc. is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry's most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty, World of Warcraft, Overwatch, Diablo, Candy Crush and Bubble Witch. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including :

In the U.S., the standard base pay range for this role is $120,600.00 - $223,110.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can