Marketing & Social Media Director-O'Steen Automotive Group

Marketing & Social Media Director-O'Steen Automotive Group

O'Steen Automotive Group is a family-owned dealership group known for its strong community presence, customer-first culture, and commitment to excellence. Proudly recognized as a Best Place to Work, O'Steen Automotive values creativity, collaboration, and professional growth.

This role is ideal for a marketing professional who thrives in both strategy and execution and is passionate about building strong digital and community-driven brands.

We are seeking an experienced Marketing & Social Media Director to lead and execute all aspects of digital marketing, social media, website management, advertising, and community engagement. This role is hands-on and strategic, responsible for brand consistency, lead generation, performance tracking, and compliance across OEM and dealer platforms.

The ideal candidate is creative, data-driven, highly organized, and comfortable managing multiple channels, vendors, and deadlines in a fast-paced environment. Strong graphic design skills with the ability to create compelling visual marketing materials. Proficiency in graphic design tools such as Adobe Creative Suite, Canva, or similar platforms. Is required. Must be Comfortable creating graphics in a fast-paced marketing environment.

Key Responsibilities

Digital Marketing & Advertising

• Plan, create, deploy, and optimize paid digital media campaigns across Meta (Facebook/Instagram), Google Ads, and other paid channels.
• Understand ad buying, placement, budgeting, targeting, and performance tracking.
• Track and report results using tools such as Google Ads, GA4, Genius Monkey, or similar platforms.
• Optimize campaigns based on KPIs including CTR, CPL, conversions, and ROI.

Social Media Management

• Develop and manage a content calendar/scheduler for all social platforms.
• Manage Meta Business Manager, including ad accounts, pixels, and reporting.
• Create, schedule, and publish posts, stories, reels, and short-form video.
• Monitor engagement, respond to messages/comments, and manage brand reputation.

Website, SEO & SMO

• Manage and update the dealer website (DDC platforms preferred).
• Create and optimize website content for SEO and SMO.
• Publish and manage blogs, stories, landing pages, photos, and videos.
• Ensure optimal formatting, page speed, mobile responsiveness, and optimized content structure.
• Coordinate with website vendors and developers as needed.

OEM Coordination & Compliance

• Coordinate with OEM brands to ensure full compliance with branding, advertising, and co-op requirements.
• Prepare and submit OEM co-op reimbursement requests, including required documentation and reporting.
• Manage OEM display ads and promotional assets.

Graphic Design & Creative

• Design digital and print assets including display ads, social graphics, email graphics, and event materials.
• Use Adobe InDesign, Canva, and other design tools to create on-brand materials.
• Maintain consistent branding across all platforms and campaigns.

Email Marketing

• Create, deploy, and track traditional and digital email blasts.
• Segment audiences, design templates, and analyze performance metrics.

Video & Photography

• Capture photography and video for events, promotions, and social media.
• Edit raw video footage using DaVinci Resolve, Adobe Premiere Pro, or similar NLE software.
• Create short-form and long-form video content for ads and organic use.

Community Events & Brand Presence

• Plan, host, coordinate, and execute community events, sponsorships, and on-site activations.
• Manage event promotion before, during, and after events across digital channels.
• Capture content and measure event impact.

Interviews & Content Creation

• Conduct and log interviews with staff, customers, and community partners.
• Edit interview footage and repurpose content for social media, website, and ads.

Budgeting & Planning

• Manage marketing budgets, planners, and calendars.
• Forecast spend, monitor performance, and adjust strategies accordingly.
• Work closely with leadership to align marketing goals with business objectives.

Required Skills & Experience

• Proven experience in digital marketing, social media, and paid advertising.
• Strong knowledge of Meta Business Manager and Google Ads.
• Experience with DDC websites and dealer digital ecosystems.
• Solid understanding of SEO, SMO, and content optimization.
• Proficiency in Adobe InDesign, Canva, and basic graphic design principles.
• Experience creating and deploying email marketing campaigns.
• Video editing experience with DaVinci Resolve, Adobe Premiere Pro, or similar software.
• Photography and event coverage experience.
• Strong organizational, time-management, and communication skills.

Preferred Qualifications

• Web development or advanced website management experience.
• Automotive or OEM marketing experience.
• Familiarity with co-op advertising programs and reimbursement processes.
• Experience managing vendors, freelancers, and agencies.
• Strong analytical and reporting skills.

What We Offer

• Competitive compensation based on experience
• Opportunity to lead and shape a growing brand
• Creative freedom with strategic support
• Dynamic, community-focused work environment