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Director of Marketing
Director of MarketingMarshall Reddick Real Estate • Newport Coast, CA, US
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Director of Marketing

Director of Marketing

Marshall Reddick Real Estate • Newport Coast, CA, US
[job_card.30_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Director of Marketing

Here at Marshall Reddick Real Estate we are a fast-paced, software-centered, and rapidly changing full-service residential real estate investment firm. We provide multiple services to our clients including real estate brokerage, property management, private lending, and investment funds. We have a team of 150+ members across 9 offices in CA, TX, FL, and TN. Founded in 1979, we are committed to our mission to be the bridge connecting each client to financial independence through education, mentorship, and by providing a trusted system of buying, selling, and managing real estate and mortgages nationwide.

We're seeking a dynamic and visionary marketing leader who combines creative energy with strategic discipline. You will be the architect of our brand and company growth responsible for developing and executing a cohesive, data-driven marketing strategy that amplifies brand awareness, drives qualified leads, and supports revenue growth. You will be a working manager that leads a high-impact team, overseeing critical marketing initiatives, and ensure alignment across content, digital platforms, and client engagement. This is a pivotal role that blends leadership, innovation, and operational excellence to position our company as a market leader in residential real estate.

This is not a remote position. Must be in the office 5 days per week.

What You'll Do

Strategic Leadership :

  • Develop and lead the overall marketing vision and strategy across multiple markets in California, Texas, Florida and Tennessee
  • Set KPIs and measure the effectiveness of campaigns to optimize performance
  • Oversee and allocate the advertising and marketing budget to maximize ROI
  • Monetizing ad revenue on social media platforms
  • Lead branding initiatives that position our company as a household name in real estate, property management and private lending
  • Lead the complete redesign of our website, ensuring both user experience and branding excellence

Team & Agency Management :

  • Manage growing marketing team to create online platforms and creative ad campaigns across various platforms including Instagram, Facebook, YouTube, Yelp, Google, Zillow, LinkedIn and Podcasts
  • Hire and manage W2 and Freelance vendors, negotiate pricing and build relationships to produce content aligned with marketing strategy
  • Manage relationship with external marketing agency, ensuring alignment with company goals
  • Manage daily marketing requests from realtors, internal team and vendors
  • Collaborate cross-functionally with sales and operations to ensure cohesive messaging and campaign success
  • Collaborate with sales teams to manage lead flow and conversions

    • Content & Digital Marketing :

  • Write and review compelling content that tells our brand story across email, website, social, and podcast
  • Oversee and contribute to social media strategy, driving engagement and growth
  • Lead the creation of new digital channels, including our new company podcast
  • Plan and execute targeted email campaigns including lead journeys and nurture campaigns

    • Platform & Technology Oversight :

  • Oversee implementation of client notifications and automated drip and nurture campaigns for Twilio and SendGrid
  • Optimize CRM and database management for lead nurturing and retention
  • Collaborate on SEO initiatives and website updates with our software team

    • Events & Community Engagement :

  • Oversee marketing and logistics for all upcoming events across markets, both online events and in-person events including content planning, and promotion
  • Act as a brand ambassador to drive community engagement and visibility real estate events, educational seminars, and client appreciation experiences
  • Foster a vibrant and loyal local + online community of real estate clients and investors

    • What Qualifies You

  • Managing teams of 5+ direct reports
  • 7+ years' experience in marketing with proven success in building and executing integrated marketing strategies
  • 4+ years in a leadership and management role, with experience managing a team
  • Proficiency with CRM platforms, SendGrid, Twilio, Hootsuite and Asana a plus
  • Expert in website re-designs and company branding
  • Experience in managing external vendors and working with software teams
  • Knowledge of podcasts and monetizing ad revenue on social media
  • SEO best practices and tracking metrics
  • Ability to work occasional in-person and online events

    • What Sets You Apart

  • Degree in Marketing, Communications, or related field
  • Outstanding written and verbal communication and storytelling to include email and published content writing
  • Experience in real estate and / or investments
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