Digital Product Manager - Salesforce Practice (REMOTE VA, NC, MD, PA, GA)

Description

Position Description

The Digital Product Manager will lead a team of direct and cross-functional resources across multiple business, IT, and operational teams. This is a critical and highly visible role requiring significant stakeholder influence and relationship management both internally (Line of Business Leadership, Marketing and Technology Senior Leaders and other functional experts) and externally (Strategic Partners, Vendors, and leading technology companies). This individual will lead a team of Digital Product Owners and Business Analysts in execution of Atlantic Union's Digital Strategy.

Position Accountabilities

Lead team of product managers responsible for the following :

• Assist each Line of Business in creating and implementing digital visions, strategies and roadmaps that address the business needs and future growth
• Assess digital platforms in the external marketplace and make recommendations for potential partnerships
• Identify opportunities to leverage digital techniques for greatest strategic impact and defining the priority capabilities required to succeed
• Develop the business cases and business requirements for digital opportunities and drive to execution
• Lead multi-disciplinary teams to shape and implement digital strategies, programs, and initiatives
• Bring the voice of the customer / client and the voice of the advisor / employee into our product features, ensuring that features delivered are aligned with the intended business outcomes, and align work with our target architecture road map
• Develop and manage goals and key performance indicators
• Partner with Marketing for acquisition support, product positioning, promotion of digital products and services and onboarding activities
• Understand all aspects of the internal and external environment including customer met / unmet digital needs through research efforts, in-depth understanding of voice of the customer, industry trends, vendor / platform capabilities and best practices for servicing the digital needs of our customers
• Continuously assesses competitive moves and monitors performance against objectives.
• Present data, strategies and recommendations to senior management to build buy-in to strategic recommendations
• Prioritize product requirements and coordinate release plans with IT and key constituents.
• Serve as primary business point of contact for implementation activities and work closely across with key constituents to meet scheduled milestones
• Guide and direct complex projects, identify key stakeholders and gain participation.

Lead team of analysts responsible for the following :

Organizational Relationship

Reports to Head of Digital Strategy

Position Qualifications

Education & Experience

Knowledge & Skills

Salary offered will be based on several factors including but not limited to education, work experience, certifications, etc. This position is also eligible to participate in either an applicable incentive compensation plan for the position or a discretionary profit sharing bonus program. General information on our comprehensive benefits package can be found by visiting about / careers / benefits.

We are proud to be an EEO / AA employer, Minority / Female / Disability / Veteran. We maintain a drug-free workplace.

Equal Opportunity Employer

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