Talent.com
Digital Marketing Manager
Digital Marketing ManagerPavago • Memphis, TN, US
Digital Marketing Manager

Digital Marketing Manager

Pavago • Memphis, TN, US
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Digital Marketing Manager

Position Type : Full-Time, Remote Working Hours : U.S. Eastern Time (EST)

About the Role : Our client is seeking a Digital Marketing Manager (B2B) to lead and scale the company's marketing strategy across all channels. This role blends strategic vision with hands-on executionideal for a growth-minded marketer who thrives in fast-paced environments, understands the latest B2B marketing trends, and can drive measurable impact across paid, organic, outbound, and brand initiatives. The Digital Marketing Manager will oversee the full marketing funnel, from demand generation to brand positioning, ensuring consistent pipeline growth and long-term brand equity.

Responsibilities :

Strategy & Leadership :

  • Develop and execute a holistic B2B marketing strategy that drives both growth and brand awareness.
  • Own the marketing funnel end-to-endfrom demand generation to lead nurturing to brand positioning.
  • Partner closely with leadership and sales teams to align marketing strategies with revenue goals.
  • Build, manage, and mentor a high-performing marketing team (in-house or external resources as needed).

Campaign Management :

  • Lead and optimize multi-channel campaigns across paid media, SEO, social media, email marketing, outbound, and partnerships.
  • Manage budgets and allocate spend effectively across channels to ensure maximum ROI.
  • Oversee creative direction and messaging to maintain brand consistency and impact.

    • Execution & Optimization :

  • Plan, launch, and monitor campaigns that attract, engage, and convert qualified leads.
  • Experiment with innovative acquisition tactics and continuously improve performance through A / B testing.
  • Collaborate with content, design, and technical teams to ensure cohesive execution across touchpoints.

    • Analytics & Reporting :

  • Track, analyze, and report on marketing performance metrics, including traffic, lead quality, CAC, and ROI.
  • Use data-driven insights to refine targeting, messaging, and channel strategies.
  • Present performance updates and actionable recommendations to leadership on a regular basis.

    • What Makes You a Perfect Fit :

  • Strategic thinker who can connect business goals to marketing outcomes.
  • Hands-on executor comfortable working across channels and tools.
  • Creative storyteller with a passion for building brands that resonate.
  • Data-driven decision-maker who thrives on testing, learning, and optimizing.
  • Confident leader with exceptional communication and collaboration skills.

    • Required Experience & Skills (Minimum) :

  • Proven experience in B2B marketing leadership , ideally as Head of Marketing, Growth Lead, or Senior Marketing Manager.
  • Demonstrated success driving measurable growth through paid ads, outbound campaigns, and organic marketing.
  • Strong understanding of modern B2B marketing trends, tools, and strategies (LinkedIn, Meta, Google Ads, HubSpot, outreach and analytics platforms).
  • Ability to balance strategic planning with hands-on execution.
  • Analytical mindset with experience interpreting data and making data-backed decisions.
  • Excellent leadership, project management, and communication skills.

    • Ideal Experience & Skills :

  • Experience leading digital marketing functions for B2B service-based or professional industries.
  • Strong background in account-based marketing (ABM) or performance-driven demand generation.
  • Familiarity with CRM and automation tools such as HubSpot, Salesforce, or Marketo.
  • Experience managing and mentoring cross-functional marketing teams.
  • Creative approach to storytelling, branding, and campaign design.

    • What Does a Typical Day Look Like? A Digital Marketing Manager's day is a mix of strategy, execution, and analysis. You will :

  • Review campaign performance dashboards and adjust strategies accordingly.
  • Collaborate with content, sales, and leadership teams to align goals.
  • Develop and schedule new campaigns across paid and organic channels.
  • Monitor lead flow and pipeline data to ensure consistent results.
  • Brainstorm and test new acquisition ideas to improve performance.
  • End the day reviewing reports, optimizing ad spend, and preparing briefs for upcoming initiatives.

    • In short : you'll be the driving force behind both growth and brand impact.

    Key Metrics for Success (KPIs) :

  • Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
  • Customer acquisition cost (CAC) and marketing ROI.
  • Website traffic and conversion rates.
  • Lead-to-opportunity conversion rate.
  • Brand visibility and engagement across channels.

    • Interview Process :

  • Application Review Assessment of experience and alignment with role requirements.
  • Initial Interview Discussion of background, marketing expertise, and fit.
  • Technical Interview Conversation with the marketing lead to assess technical and strategic skills.
  • Final Interview Deep dive with the client's leadership team to evaluate cultural and strategic fit.
  • Offer & Background Verification
    • serp_jobs.job_alerts.create_a_job

    Digital Marketing Manager • Memphis, TN, US

    Job_description.internal_linking.related_jobs
    Junior Technical Key Account Manager for eCommerce solutions

    Junior Technical Key Account Manager for eCommerce solutions

    Scandiweb • Memphis, TN, US
    serp_jobs.job_card.full_time
    Junior Technical Key Account Manager for eCommerce Solutions.For every person joining us for any position, there is a path and an opportunity to reach an executive role and become a company partner...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Senior Director of Product Marketing

    Senior Director of Product Marketing

    Confidential • Memphis, TN, United States
    serp_jobs.job_card.full_time
    Senior Director of Product Marketing.Prominent provider of enterprise software.The Company is seeking a Senior Director of Product Marketing to lead the go-to-market (GTM) strategy for its diverse ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Specialist, Business Intel

    Specialist, Business Intel

    FedEx • Bartlett, TN, US
    serp_jobs.job_card.full_time +1
    Monday - Friday - 1st Shift (Day).Business Intelligence Specialist.The Business Intelligence Specialist is part of a collaborative team responsible for driving success and profitability by deliveri...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Remote Finance Director - AI Trainer ($50-$60 / hour)

    Remote Finance Director - AI Trainer ($50-$60 / hour)

    Data Annotation • Bartlett, Tennessee
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time +1
    We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the quality of ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Business Development Officer

    Business Development Officer

    Renasant Bank • Memphis, TN, United States
    serp_jobs.job_card.full_time
    US-AL-Birmingham | US-MS-Jackson | US-TN-Memphis | US-MS-Tupelo.Employer : Republic Business Credit, a subsidiary of Renasant Bank. This position serves Republic Business Credit which is a subsidiary...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Remote Sales Representative (50k-90k per year)

    Remote Sales Representative (50k-90k per year)

    Professional Careers • Bartlett, Tennessee
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time +1
    We're looking for candidates with great customer service skills to fill our Remote role!.This role is entirely remote and offers full-time / Part time hours with flexibility.We are ready to schedule ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Remote Financial Controller - AI Trainer ($150 per hour)

    Remote Financial Controller - AI Trainer ($150 per hour)

    Mercor • Bartlett, Tennessee, US
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    UK / Canada / Europe / Singapore / Dubai / Australia-based • •Investment Banking or Private Equity Experts • • for a research project with a leading foundational model AI lab. You are a good fit if you : - Have •...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Strategic Initiatives Manager

    Strategic Initiatives Manager

    Crew Training International • Memphis, TN, United States
    serp_jobs.job_card.full_time
    Requisition # .Job Title .Strategic Initiatives Manager .Job Type .Location .Category ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Flexible Remote Work – Get Paid to Share Your Opinions on Top Brands

    Flexible Remote Work – Get Paid to Share Your Opinions on Top Brands

    OCPA • Senatobia, Mississippi, us
    serp_jobs.filters.remote
    serp_jobs.job_card.part_time +1
    Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies. We guarantee 15-25 hours per week with an hourly pay of bet...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Business Development Manager

    Business Development Manager

    Kafene • Memphis, TN, US
    serp_jobs.job_card.full_time
    Kafene is a leading point-of-sale financing partner dedicated to empowering flexible ownership solutions for underserved customers nationwide. By enabling our retail partners to offer flexible lease...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Remote FP&A Manager – AI Trainer ($50-$60 / hour)

    Remote FP&A Manager – AI Trainer ($50-$60 / hour)

    Data Annotation • Bartlett, Tennessee
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time +1
    We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the quality of ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Side Hustle Project Lead

    Side Hustle Project Lead

    Finance Buzz • Coldwater, Mississippi, US
    serp_jobs.job_card.full_time +1
    We’re offering a role for someone who wants to lead their own side-income project in their spare time.You’ll explore various proven side hustles, select the ones that fit your lifestyle, and run th...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Remote Financial Manager - AI Trainer ($150 per hour)

    Remote Financial Manager - AI Trainer ($150 per hour)

    Mercor • Bartlett, Tennessee, US
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    UK / Canada / Europe / Singapore / Dubai / Australia-based • •Investment Banking or Private Equity Experts • • for a research project with a leading foundational model AI lab. You are a good fit if you : - Have •...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Director of Sales & Marketing

    Director of Sales & Marketing

    CUSA, LLC • Memphis, TN, USA
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    Develop and implement sales & marketing strategies for the hotel to ensure revenue and room night sales goals are achieved, sales & marketing strategies are set, tactical plans are created ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Director, Data Insights & Innovation

    Director, Data Insights & Innovation

    QuidelOrtho • Memphis, TN, United States
    serp_jobs.job_card.full_time
    QuidelOrtho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecula...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Staff - Director Registered Nurse (RN) - Med Surg / Telemetry - $130K-160K per year

    Staff - Director Registered Nurse (RN) - Med Surg / Telemetry - $130K-160K per year

    Core Medical-Perm • Bartlett, TN, United States
    serp_jobs.job_card.full_time +2
    Core Medical-Perm is seeking a Registered Nurse (RN) Med Surg / Telemetry Director for a nursing job in Bartlett, Tennessee. Job Description & Requirements.Director of Med / Surg - Telemetry.Must have...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    staff - Registered Nurse (RN) - Case Manager, Home Health - $32-36 per hour

    staff - Registered Nurse (RN) - Case Manager, Home Health - $32-36 per hour

    AccentCare • Senatobia, MS, United States
    serp_jobs.job_card.full_time
    AccentCare is seeking a Registered Nurse (RN) Case Manager, Home Health for a nursing job in Senatobia, Mississippi.Job Description & Requirements. RN / Registered Nurse, Home Health.Coverage Area : ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Senior Performance Marketing Manager

    Senior Performance Marketing Manager

    Dropps • Memphis, TN, US
    serp_jobs.job_card.full_time
    Senior Performance Marketing Manager.The Senior Growth Marketing Manager will help accelerate our next stage of growth.You'll own performance marketing for our DTC business - connecting creative, m...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new