Senior Demand Generation Manager

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Senior Demand Generation Manager

At Adyen, we are at the forefront of financial technology, driving innovation in payment solutions for enterprise businesses globally. We are seeking a strategic and results-driven Senior Demand Generation Manager to launch multi-channel marketing campaigns that win the hearts, minds, and wallets of merchants in North America.

Depending on your strengths, you may bring deep expertise in account-based marketing, or a strong track record of defining positioning, shaping narratives, and translating audience understanding into high-performing demand programs. What matters most is your ability to connect strategy to execution and elevate how demand is built across the funnel.

This hybrid role will be based in either our San Francisco or New York office and report directly to the Head of Marketing, Unified Commerce and Digital, North America.

What you’ll do :

• Define and execute demand generation strategies in North America aligned to revenue and pipeline goals.
• Translate business priorities into clear campaign strategies across the full funnel, from awareness to conversion.
• Develop deep understanding of target audiences, buying committees, and priority accounts to inform messaging and campaign design.
• Partner with product marketing, content, and creative teams to shape compelling narratives and campaign briefs.
• Contribute to the evolution of Adyen’s account-based marketing approach across 1 : many, 1 : few, and 1 : 1 motions.
• Work closely with Sales, SDRs, Partnerships, and Account Management to align on account strategy and execution.
• Own campaign measurement and optimization, using data and insights to iterate, scale, and improve performance.
• Share learnings and best practices to raise the bar for demand generation across the team and region.

Who you are :

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