VP of Go To Market Design

Join to apply for the VP of Go To Market Design role at Common Thread Collective

The VP of Go To Market Design is responsible for crafting the narrative, messaging, and commercial packaging that define how CTC presents its value to the market. This role partners directly with the CEO and collaborates across Sales, Marketing, Product, and Service to create clear and compelling offers that drive acquisition, renewal, and upsell. This leader will design high‑impact presentations, shape productized service offerings, analyze the competitive landscape, and translate CTC's roadmap into a market‑facing story. The VP of Go To Market Design must be fluent in ecommerce fundamentals, skilled in synthesizing complex ideas, and capable of producing executive‑level materials that combine strategic clarity with visual excellence. This person becomes the architect of CTC's commercial story and the connective link between our internal capabilities and the needs of ecommerce operators.

WHAT WE LOOK FOR

This place isn't for everyone, but it might be for you if…

YOU SET THE STANDARD

• You are committed to making decisions rooted in research, data, and insight
• You prepare thoroughly and bring clarity into every interaction
• You consistently deliver work that is accurate, polished, and strategically aligned
• You set expectations clearly and protect your time so that high‑priority work receives full focus
• You approach challenges with curiosity and a desire to improve
• You follow through on your commitments and operate with high personal integrity

YOU ARE DRIVEN TO INCREASE VALUE

YOU CREATE AN ENVIRONMENT OF EXCELLENCE

What Success Looks Like

Commercial Impact

Performance in this role will be measured by the degree to which strong narrative, offer design, and competitive positioning translate into commercial outcomes. Success includes supporting the achievement of new customer revenue targets and increasing upsell adoption within existing accounts. The quality of GTM materials, offer packaging, and monthly client call content should directly contribute to improved conversion rates, higher attach rates on productized services, and increased momentum across the sales pipeline.

NECESSARY SKILLS

GTM Narrative Leadership

Offer Design

Presentation Excellence

Competitive Analysis

Ecommerce Fluency

Strategic Synthesis

Cross‑Functional Collaboration

Communication Mastery

NEXT‑LEVEL SKILLS

AI Fluency

Data Modeling

Statistical Insight

Database Querying

Workshop Facilitation

Executive Influence

DOMAIN

MANAGEMENT

ORIENTATION

FOCUS

WHAT'S IN IT FOR ME?

ABOUT US

At CTC, we are fixated on building the next generation of legendary brands and the people who will lead them. To give ourselves our best shot at accomplishing this mission, we organize all of our decisions—from recruiting to hiring to raises to promotions to how we spend our time and money—in the direction of three committed values. We recognize these values aren’t for everyone. They’re challenging. In fact, they’re so challenging, that’s why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck.

CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity.

Common Thread Collective provides this Privacy Notice for California Consumers / Employees only to individuals residing in the State of California who are considered "Consumers" under the CCPA and from whom we collect "Personal Information" as described in the CCPA. This CCPA Employee Privacy Notice sets forth our privacy practices as required by the California Consumer Privacy Act of 2018 ("CCPA"). We provide you this notice because, under the CCPA, California Residents who are employees, employee applicants, or contractors qualify as Consumers. For purposes of this CCPA Employee Privacy Notice, when we refer to Consumers, we mean you to the extent you are a California employee, employee applicant, or contractor. To see our full policy, please click here .

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