Senior Business Development Manager - Retail Accounts

Sr. Business Development Manager (BDM) - Retail Accounts

The Sr. Business Development Manager (BDM) - Retail Accounts is responsible for managing and growing existing retail accounts while developing new business opportunities within the retail sales channel. The Sr. BDM will drive sales growth by providing award-winning ASUS OPBG solutions, executing key initiatives, and managing relationships with retail partners.

This role requires strong leadership, execution, and account management skills, along with a technical aptitude. The Sr. BDM will use analytics to measure and communicate business effectiveness, monitoring metrics such as achievement rates, inventory levels, returns, exposure rates, and pricing daily and weekly. Working both independently and collaboratively with supporting teams, the Sr. BDM will strategically plan and execute initiatives to achieve business goals. The ideal candidate will possess strong organizational leadership and planning skills, attention to detail, and the ability to work well under pressure.

They must effectively manage multiple accounts and team members while maintaining focus, and have excellent written, verbal, and interpersonal communication skills. This role demands a dynamic, strategic thinker capable of adapting and delivering proven results in a fast-paced environment.

Essential Duties and Responsibilities :

• Maintain and guide partnerships to success through goal-oriented processes.
• Strengthen and develop business relationships with new and existing retail accounts.
• Create win-win business cases for retail accounts, articulating the ASUS brand value proposition and negotiating presence based on market analytics.
• Collaborate with product management to plan promotions and execute go-to-market strategies.
• Work with channel marketing to implement exposures and trainings.
• Manage sales and inventory with weekly analysis and retail advertisement reviews.
• Conduct competitive analysis and account visits, using third-party data for market insights and recommendations.
• Maintain routine account contacts through regular calls, monthly meetings, and Quarterly Business Reviews.
• Collaborate with industry partners for mutual opportunities.
• Work with channel marketing on best-in-class merchandising, advertising messaging, and key initiatives.
• Communicate effectively across the organization and provide routine reporting via Salesforce.com.
• Identify and resolve bottlenecks across teams to maintain project momentum.
• Perform other duties as assigned.

Knowledge and Skills :

Required Qualifications :

Preferred Qualifications :

Working Conditions :

ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy / breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.