Marketing Specialist

Marketing Specialist

We're seeking a highly motivated and organized Marketing Specialist to join our dynamic team. In this role, you'll provide comprehensive support for all marketing initiatives, working closely with the Sr. Marketing Specialist to ensure smooth campaign execution and efficient operations. You'll play a key role in writing internal communications, client communications, crafting social media content, performing administrative marketing tasks, and more. This is a fast-paced and rewarding opportunity for someone eager to learn, contribute to a growing company, and build a successful career in marketing.

Responsibilities include :

• Assist with content creation for various marketing materials, including blog posts, social media, email newsletters, email marketing, print materials, digital assets, and presentations.
• Assist with sourcing, ordering, and distribution of promotional materials.
• Assist with maintaining, protecting, and evolving Nextep's brand standards. Be a champion for the Nextep voice.
• Run reports in Salesforce upon request.
• Support with client relationship management tasks, such as preparing communication materials.
• Organize and maintain marketing assets (presentations, brochures, etc.) to ensure brand consistency and file hygiene (all digital files are up-to-date, follow naming conventions, and where they need to be).
• Conduct basic market research and competitor analysis to support campaign development.
• Work with the Sales Operations team to help manage imports, needs, and cadences so we can market appropriately.
• Brainstorm with the marketing team on new projects and campaigns.
• Email Marketing : Prepare email blasts using Salesforce Account Engagement, segment mailing lists, and track campaign performance.
• Conduct content audits when a change occurs that needs to be reflected across all materials. (Example : Product name change)
• Design graphics for social media and email campaigns.
• Assist with English-to-Spanish translation across marketing materials and communications.
• Marketing request intake and routing.
• Perform other administrative duties as assigned.