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MarTech Analytics Developer
MarTech Analytics DeveloperIntelliswift - An LTTS Company • Torrance, CA, United States
MarTech Analytics Developer

MarTech Analytics Developer

Intelliswift - An LTTS Company • Torrance, CA, United States
[job_card.variable_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Daily Tasks Performed :

  • Work closely with the development team to oversee the implementation , configuration and debugging of web analytics code , both on the website and Tag Management System (TMS) . Includes deployment activities in Non-Prod & Prod environments.
  • Develop front-end UI UX for privacy banners with opt-in & opt-out models and personalization scenarios using JavaScript .
  • Perform code reviews and provide feedback to ensure high-quality code.
  • Troubleshoot and resolve privacy-related issues .
  • Formulate development efforts for customer journey analysis to deliver findings, making recommendation that drive leads, customer engagement and qualified shopping visits.
  • Deploy A B tests and personalized experiences to improve user experience and key conversion goals using Salesforce Personalization .
  • Contribute to support prompts and participate in prompt engineering benchmarking experiments and to use Gen AI to manage healthy propensity score for campaigns

What will this person be working on :

A Martech Analytics Developer for the Cookie Tool Management project and CPPA – California Privacy Protection Agency project .

Position Success Criteria (Desired) - 'WANTS'

  • Experience in Adobe Analytics and Adobe Launch Tag Management System ( TMS ), OneTrust Cookie tool , JavaScript , jQuery is a MUST.
  • Especially with Asynchronous Programming and DOM manipulation .
  • Experience in working on E-commerce websites using Sitecore 10.0 and Salesforce Lighting Web Components technology platforms.
  • Experience in end-to-end Adobe Analytics implementation supporting projects and production support using Web SDK .
  • Experience with privacy-enhancing technologies ( PETs ) and encryption methods . Stay up to date with the latest privacy regulations and ensure compliance.
  • Familiarity with privacy regulations such as GDPR , CCPA and CPRA .
  • Experience in auditing and debugging Adobe Analytics and third-party tags .
  • Worked in deploying third-party tags , including maintaining a log of active pixels vs expired tracking pixels.
  • Experience in integrating with Adobe Analytics APIs , real-time events , Runtime functions , and plugin IDs .
  • Observe Point tools , MS Office 365 , SharePoint , JIRA & Confluence .
  • Experience in the development of documentation , deliverables and solutions requirements for web analytics tracking and organizing cookie inventory .
  • Experience in developing Campaign Templates , Site-wide JavaScript and Content Zones using Salesforce Personalization .
  • Nice to have :

  • Have implementation experience with Salesforce Personalization (previously Evergage ) and other TMS solution is a PLUS.
  • Having knowledge of OneTrust or Trained individual is a plus.
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