Email Marketing Specialist

Job Description

Job Description

In a world of noise, we find the signal — the pulse of potential. We weave the strands of talent, vision, and purpose into organizations that endure. Blending intelligence with intuition, we honor the human art of connection at the heart of every great company.

Signal & Strand is seeking an Email Marketing Specialist to support the execution, optimization, and day-to-day operations of automated and triggered email programs. In this role, you'll help deliver relevant, personalized, and high-performing communications across the entire customer lifecycle—from welcome and cart abandonment through loyalty and reactivation.

This opportunity is ideal for a detail-oriented marketer who enjoys building emails, managing journeys, ensuring flawless QA, and driving the operational foundation of a best-in-class email marketing program.

What You'll Do Email & Journey Execution

Build, update, and deploy emails in Salesforce Marketing Cloud Content Builder.

Execute automated lifecycle journeys, including Welcome, Abandonment, Post-Purchase, Loyalty, and Winback flows.

Update modules, links, assets, copy, and business rules to ensure campaigns remain accurate and on brand.

Maintain organized documentation of journey logic, versions, and components.

Conduct QA checks for accuracy in segmentation, timing, content, and rendering.

A / B Testing & Optimization

Partner with the Senior CRM Manager on A / B testing plans and experimentation roadmaps.

Set up variations for copy, creative, timing, layout, and segmentation.

Monitor tests in real time and compile performance recaps.

Manage a central testing log to document insights and learnings.

Creative & Asset Coordination

Coordinate with Creative and Production teams on asset needs for lifecycle campaigns.

QA creative elements (copy accuracy, link validation, module placement, imagery).

Track asset delivery timelines and ensure all components are ready for deployment.

Project Support & Collaboration

Prepare Jira tickets with detailed requirements, screenshots, journey logic, and testing notes.

Work cross-functionally with Creative, Development, Analytics, and CRM teams.

Participate in project check-ins, sprint sessions, and lifecycle planning discussions.

Monitoring & Quality Assurance

Perform regular health checks on all live lifecycle journeys.

Identify issues such as broken logic, mistimed sends, or inconsistent user flows.

Escalate bugs and track issue resolution while maintaining QA documentation.

Reporting & Insights

Produce weekly and monthly reports for lifecycle performance metrics (open rate, CTR, conversion, unsubscribes).

Summarize A / B test outcomes and identify performance drivers.

Partner with Analytics and CRM leadership to surface insights and recommend optimizations.

Maintain dashboards and reporting tools that track overall program health.

What You Bring

Hands-on experience with Salesforce Marketing Cloud or a comparable ESP.

Understanding of lifecycle marketing, CRM principles, and A / B testing best practices.

Strong organizational and project-coordination skills.

Excellent attention to detail, particularly around QA, segmentation, and content accuracy.

Clear written and verbal communication, with a collaborative and proactive approach.

Familiarity with SQL or HTML / CSS for email is a plus.

SFMC certifications preferred.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.

2+ years of experience in email marketing, CRM, or lifecycle marketing.

Experience in eCommerce or digital marketing environments preferred.

Ability to manage multiple projects simultaneously in a fast-paced environment.

Base Compensation Range

$75,000—$82,500 USD

Equal Opportunity & Non-Discrimination Statement

Signal and Strand is an Equal Opportunity Employer. We—and our clients—do not discriminate in employment or contracting on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, military or veteran status, or any other characteristic protected under applicable federal, state, or local laws.

We comply fully with the provisions of the U.S. Equal Employment Opportunity Commission (EEOC) and the California Fair Employment and Housing Act (FEHA). All employment decisions are made based on qualifications, merit, and business needs. We are committed to providing a workplace that is inclusive, respectful, and free from discrimination, harassment, and retaliation.