Product Owner - Digital Operations
Location : Virginia Beach, VA (Hybrid)
About This Role
Our client is seeking a strategic Digital Operations Product Owner to drive web presence and critical business initiatives through data-driven decision making and cross-functional collaboration. As the central hub for website operations and time-sensitive business projects, you'll partner with Marketing, Corporate Communications, and Recruiting teams to transform content requests into impactful digital experiences while managing high-priority M&A initiatives.
This role combines product management principles with hands-on execution and critical business support, requiring someone who can think strategically while delivering tactical results under tight deadlines. You'll own the complete content lifecycle—from stakeholder intake to performance optimization—while managing time-sensitive M&A initiatives and building scalable processes that support our growing business needs.
What You'll Do
Strategic Partnership & Stakeholder Management
- Serve as the trusted advisor and primary contact for Marketing, Corporate Communications, and Recruiting teams
- Lead discovery sessions with stakeholders and UX to define project requirements, scope, and success metrics
- Build strong cross-functional relationships through proactive communication and reliable delivery
Mergers & Acquisitions Content Support
Partner with Marketing on time-critical M&A content initiatives, including website updates, announcements, and integration materialsManage unplanned, high-priority requests with compressed timelines, often requiring immediate resource reallocationCoordinate rapid-response publishing workflows to support deal announcements and corporate communicationsEnsure brand consistency and compliance standards are maintained even under accelerated delivery schedulesContent Operations & Publishing Excellence
Own end-to-end publishing workflows across all company websites, ensuring brand consistency and complianceEvaluate incoming requests to determine optimal execution paths—leveraging existing site components versus new developmentMaintain content quality standards while optimizing for speed and efficiencyProduct Development Collaboration
Partner with UX on user experience design, testing, and optimization initiativesCollaborate with Development teams to prioritize features and manage technical roadmapsBalance stakeholder needs with technical constraints to deliver pragmatic solutionsPerformance Analytics & Optimization
Drive data-informed decisions through KPI monitoring, including Core Web Vitals, conversion rates, and user engagement metricsIdentify performance improvement opportunities and measure impact of site updatesCreate regular reporting cadences to communicate results to stakeholdersOperational Excellence
Manage support ticket triage through Zendesk, ensuring timely resolution and stakeholder satisfactionPartner with Senior Product Manager on weekly prioritization and cross-team issue resolutionContinuously improve processes and workflows to scale operations effectivelyWhat You Bring
Required Experience
3–5 years in product management, digital project management, or website operationsProven experience with content management systems and publishing workflowsStrong track record of stakeholder management and cross-functional collaborationWorking knowledge of UX principles and agile development methodologiesTechnical Skills
Proficiency with web analytics platforms (Google Analytics, Core Web Vitals, etc.)Understanding of modern web technologies and performance optimizationExperience with project management and collaboration toolsCore Competencies
Product mindset : Ability to think strategically about user needs and business impactAnalytical approach : Comfort with data analysis and performance measurementCommunication excellence : Clear, proactive communication across all organizational levelsSelf-direction : Thrives in ambiguous environments while managing multiple competing prioritiesProblem-solving : Naturally identifies inefficiencies and drives systematic improvementsCrisis management : Excels under pressure with ability to rapidly reprioritize workload for urgent business needsAdaptability : Comfortable with frequent context switching and last-minute changes to project scope and timelinesWhy This Role Matters
You'll be instrumental in ensuring our digital presence effectively serves both business objectives and user needs while supporting critical corporate initiatives. This position offers the opportunity to shape how we scale our web operations and respond to high-stakes business moments, working at the intersection of product, marketing, technology, and corporate development teams.
The ideal candidate sees website management as more than maintenance—it's about creating digital experiences that drive measurable business results while being ready to pivot immediately when the business needs rapid support for strategic initiatives like M&A activities.