Digital Marketing Coordinator

Job Description

Job Description

Benefits :

• Bonus based on performance
• Competitive salary
• Flexible schedule
• Opportunity for advancement
• Paid time off
• Training & development

Our multi-brand company is seeking a dynamic, organized, and creative Digital Marketing Coordinator to join our team. This role is responsible for developing, implementing, and managing online marketing campaigns that promote our services and enhance our brand presence across multiple industries. The ideal candidate will have a passion for digital marketing, excellent communication skills, and a commitment to supporting our mission.

Key Responsibilities

Develop and execute digital marketing strategies across various platforms, including social media, email, and the company website.

Create, schedule, and publish engaging content tailored to our audience of seniors, families, and healthcare professionals.

Monitor and analyze campaign performance using analytics tools, providing regular reports and recommendations for improvement.

Coordinate with internal teams to ensure brand consistency and alignment with organizational goals.

Manage online advertising campaigns, including Google Ads and social media promotions.

Maintain and update the company website, ensuring timely posting of news, events, and resources.

Respond to online inquiries and engage with our community on social media platforms.

Stay current with industry trends, digital marketing best practices, and emerging technologies.

Qualifications

Bachelors degree in Marketing, Communications, Digital Media, or a related field.

1-3 years of experience in digital marketing.

Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Meta Business Suite, Mailchimp, WordPress).

Strong written and verbal communication skills.

Creative thinker with attention to detail and strong organizational skills.

Experience with graphic design and video editing tools is a plus.

Ability to work independently and collaboratively in a fast-paced environment.

Preferred Skills

Knowledge of SEO and SEM strategies.

Experience targeting and engaging senior audiences online.

Ability to interpret data and make informed decisions.

Familiarity with HIPAA and healthcare marketing compliance.

Graphic design skills strongly preferred; ability to create visually compelling content is highly valued.

Experience leveraging AI tools for content creation, campaign optimization, or data analysis is a significant asset.