Social Media Coordinator

Posting Number

S14358P

Working Title

Social Media Coordinator

Department

MarComm-Strategic Marketing

About the University of Georgia

Chartered by the state of Georgia in 1785, the University of Georgia is the birthplace of public higher education in America and is the state’s flagship university. The proof is in our more than 240 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University’s main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,100 faculty and more than 7,700 full-time staff. The University’s enrollment exceeds 41,000 students including over 31,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 19 schools and colleges, including our newly established School of Medicine.

Posting Type

External

Retirement Plan

TRS or ORP

Employment Type

Employee

Benefits Eligibility

Benefits Eligible

Full / Part time

Full Time

Additional Schedule Information

Monday-Friday, 8am-5pm. Occasional nights and weekends.

Advertised Salary

$45,000-50,000

Posting Date

11 / 10 / 2025

Open until filled

Yes

Proposed Starting Date

01 / 02 / 2026

Special Instructions to Applicants

Monday-Friday, 8am-5pm. Occasional nights and weekends.

Location of Vacancy

Athens Area

EEO Policy Statement

The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu).

USG Core Values Statement

The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at

Classification Title

Social Media Professional I

FLSA

Exempt

FTE

1.00

Minimum Qualifications

Bachelor’s degree in a related field or equivalent

Preferred Qualifications

1-2 years of experience preferred

Position Summary

The Social Media Coordinator oversees the execution of marketing strategy across the digital ecosystem and is responsible for managing the University of Georgia’s digital presence across channels. The incumbent will coordinate and execute day-to-day duties, make content updates, assist with the social media content calendar, draft social, and implement campaigns across various digital platforms. The Social Media Coordinator will be expected to use best practices and trends in social media marketing, enjoy being creative, possess excellent writing and proofreading, strategic and researching skills; enjoy working independently and collaboratively; and understand how to build and convert a digital audience.

Physical Demands

Standard office environment

Is driving a responsibility of this position?

No

Is this a Position of Trust?

No

Does this position have operation, access, or control of financial resources?

No

Does this position require a P-Card?

No

Is having a P-Card an essential function of this position?

No

Does this position have direct interaction or care of children under the age of 18 or direct patient care?

No

Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications)

No

Credit and P-Card policy

Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.

Background Investigation Policy

Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website.

Duties / Responsibilities

Coordinate and execute day-to-day social media activities :

Under the supervision of the Senior Social Media Content Strategist, prepare, create, post, and monitor social media that aligns with the UGA social media strategy.

Communicate with users and followers, respond to queries in a timely manner, and monitor engagement and user experience feedback.

Apply and maintain the institutional brand and communications guidelines to social media accounts including logos, hashtags, tagging, about information, banner photography, upholding brand visual consistency.

Suggest and implement new features to increase user and audience awareness and engagement.

Stay up to date with current platform tools technologies and trends in social media, design tools, and applications

Review monthly campaign reports to provide strategic recommendations and optimizations. Articulate the value of analytics data and report on findings to key constituents in collaboration with the senior social media content strategist and the data team.

Assist with the monthly social media calendar creation for each channel and post daily to each social media channel.

Participate in and provide social media coverage of campus events and other storytelling opportunities.

Make leadership aware of pending issues. Act as backup to the Senior Social Media Content Strategist and engage with leadership regarding issues as needed.

Participate in social media duties during emergency communications situations.

Percentage of time

60

Duties / Responsibilities

Outreach and collaboration

Assist with the Digital Dawgs student ambassadors’ program through recruiting, training, and mentoring. Develop and implement content requests from this group and monitor their progress. Participate in events and meetings to build a relationship with and among them.

Collaborate with creative counterparts, marketing, media relations, and content teams to produce social media and digital advertising content.

Provide consultation and guidance on social media best practices and training on social media tools to counterparts across campus

Percentage of time

25

Duties / Responsibilities

Project Management-Manage projects through divisional PM software, status reporting, and milestone management to ensure delivery of projects on time, within budget, and according to quality standards. Proofread content for clarity, grammar, and spelling.

Percentage of time

10

Duties / Responsibilities

Other duties as assigned

Percentage of time

Contact Details

For questions concerning this position or recruitment progression, please refer to the Recruitment Contact listed below.

Recruitment Contact Name

Chloe Calvert

Recruitment Contact Email

chloecalvert@uga.edu

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