Director Business Development

General Summary

The Director of Business Development plays a very important and strategic role in leading the hospital’s strategic growth initiatives, physician relations, and service line expansion. This position identifies new business opportunities, develops and implements marketing strategies, and builds partnerships that enhance the hospital’s visibility and market share across acute care, clinic, and ambulatory surgery center (ASC) services.

Qualities

• Develop and execute strategic business development plans aligned with the hospital’s mission and financial goals.
• Identify and evaluate new service lines, joint ventures, and partnership opportunities.
• Conduct market research and competitive analysis to identify growth opportunities.
• Establish and maintain strong relationships with physicians, referral sources, and community partners.
• Collaborate with department leaders to increase patient volumes and service utilization.
• Oversee hospital marketing, public relations, and community outreach programs.
• Monitor performance metrics, including referral trends, patient volumes, and market share data.
• Prepare growth reports and present to executive leadership and board committees.
• Lead physician recruitment and retention strategies in coordination with Medical Staff Services and Surgery Partners.
• Develop and manage the business development and marketing budget.
• Ensure all outreach and marketing activities comply with healthcare regulations and hospital policies.
• Public speaking to volunteer organizations and committees regarding public relations, marketing and development.
• Demonstrated success in increasing volumes and building physician realtionships.

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