Director, Product Marketing

About Ramp

Ramp is a financial operations platform designed to save companies time and money. Our all-in-one solution combines payments, corporate cards, vendor management, procurement, travel booking, and automated bookkeeping with built-in intelligence to maximize the impact of every dollar and hour spent. More than 40,000 businesses, from family-owned farms to e-commerce giants to space startups, have saved $10 billion and 27.5 million hours with Ramp. Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables over $80 billion in purchases each year.

Ramp's investors include Thrive Capital, Sands Capital, General Catalyst, Founders Fund, Khosla Ventures, Sequoia Capital, Greylock, and Redpoint, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companiesStripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital Oneas well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart.

Ramp has been named to Fast Company's Most Innovative Companies list and LinkedIn's Top U.S. Startups for more than 3 years, as well as the Forbes Cloud 100, CNBC Disruptor 50, and TIME Magazine's 100 Most Influential Companies.

About the Role

Ramp is looking for a Director of Product Marketing to lead and expand our product marketing function. This strategic role is pivotal in defining and executing our GTM strategy, crafting compelling product narratives, and driving differentiation in the marketplace.

We want a strategic storyteller who can bring teams, innovations, and opportunities together to create market-making moments that expand across product portfolios. Someone who has done it before launched products at speed and scale, crafted resonant narratives that cement leadership, and led highly integrated motions to drive awareness and consideration.

This team will partner with Product across the entire lifecycle, from shaping what's built, launching and commercializing, and growing adoption. This will be a player-coach role, meaning they will be rolling up their sleeves while leading a high-performing, growing team. Market-intelligent, competitor-aware, and customer-obsessed, this candidate will bring strategy, craft, and rigor to their team and Ramp at large.

What You'll Do

Strategic Leadership : Develop and lead the execution of comprehensive GTM strategies, including market positioning, messaging, and product differentiation. You will ensure that Ramp's product offerings are effectively communicated to target audiences, aligning with broader business goals.

Customer and Market Insights : Act as the voice of the customer, leveraging deep market research and insights to inform product development, roadmaps, and GTM strategies. You'll use these insights to drive category creation and enhance product-market fit.

Cross-functional Collaboration : Partner closely with Product, Sales, Finance, Design, Enablement, and Marketing teams to influence product roadmaps and prioritize features that meet market needs. Your role will be central in aligning cross-functional teams on product positioning and launch strategies.

Team Leadership and Development : Serve as a player-coach, managing a growing team of product marketers. You will mentor and develop team members, fostering a culture of innovation and excellence while also being hands-on in executing key initiatives.

Content and Messaging : Oversee the creation of high-impact content, including product collateral, sales enablement materials, and executive presentations. Your role will ensure that all messaging is clear, consistent, and compelling, resonating with both internal and external audiences.

Performance Measurement : Define and track key performance metrics to assess the success of product marketing initiatives. You'll continuously optimize strategies based on data-driven insights, focusing on metrics such as customer adoption, engagement, and revenue growth.

What You Need

Minimum of 10 years of relevant work experience, with a minimum of 6 years in product marketing and 5 years of prior people management, with proven experience in managing and developing teams

Excellent written and verbal communication skills, capable of distilling complex ideas into engaging narratives for diverse audiences, including executives and customers

Ability to take complex concepts and distill them into digestible, relatable, and easy-to-understand writing

Strong analytical skills and strategic mindset, with the ability to navigate ambiguity and make data-driven decisions

Demonstrated success in working cross-functionally and influencing stakeholders across various levels of an organization

Ability to work autonomously and influence in a fast-paced startup environment

Benefits (for U.S.-based full-time employees)

100% medical, dental & vision insurance coverage for you

Partially covered for your dependents

One Medical annual membership

401k (including employer match on contributions made while employed by Ramp)

Flexible PTO

Fertility HRA (up to $5,000 per year)

WFH stipend to support your home office needs

Wellness stipend

Parental Leave

Relocation support to NYC or SF

Pet insurance

Other Notices

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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