Strategic Marketing Analyst

A company is looking for a Strategic Marketing Analyst to perform data analysis for strategic business decisions related to multimedia direct marketing campaigns.

Key Responsibilities

Conduct data mining and in-depth analysis of customer databases to identify key customer segments

Create quantitative measurement processes to ensure continuous improvement of marketing campaigns

Analyze campaign performance and make recommendations to enhance response and ROI

Required Qualifications

Bachelor's degree or equivalent

7 years of experience in web analytics and database marketing

Mastery level in Excel, Access, Snowflake, and data analysis

Proficiency in SQL and Python for database queries and data normalization

Experience with CRM systems, preferably Salesforce.com