Senior Manager, Growth Marketing

Senior Manager, Growth Marketing

Who We Are:

We're a high-growth software company with a big mission: empowering K-12 district teams to do more with less. At LINQ, we get K12. That's why we help districts transform K-12 school operations with best-in-class, cloud-based software solutions built to help districts return more resources to classrooms. Integrating finance, HR, nutrition management, and payments into a single, secure platform, LINQ reduces administrative burden. LINQ is trusted by 30% of school districts across the U.S. to help them operate more efficiently and serve over 1 billion meals to 17 million students annually, process payroll for 364,000 educators, administrators, and staff, and engage with millions of families through the free LINQ Connect app.

Our team? They're talented, committed, and fiercely loyal problem-solvers. At LINQ, you'll find challenging and meaningful work, a team that respects and uplifts one another, and a commitment to constant improvement. Our customers love us because we're attentive, patient, communicative, and solutions focused. They know they can count on us to not only anticipate their needs but to deliver the right answer every time.

LINQ's Values:

• Act with Integrity & Build Trust: Trust is the foundation of our company. We operate with the highest standards of integrity, both internally and externally. We believe in transparency, honesty, and accountability. Building a culture where trust is earned and maintained.
• Deliver Excellence: We consistently exceed our clients' expectations. In every interaction, we strive to anticipate needs, provide swift solutions, and go the extra mile to relentlessly impress our customers. We communicate clearly, consistently, and in a timely way to cultivate lasting relationships.
• Embrace Challenges: We embrace a growth mindset. Challenges offer opportunities to learn, grow, and improve. Continuous learning keeps us relevant and effective to ensure our solutions remain on the leading edge of innovation.
• Collaborate & Act as One Team: Diverse skills, ideas, and perspectives are our strength. Through open communication, shared goals, and a spirit of unity and mutual respect, we collaborate to achieve excellence, drive innovation, and propel our company forward as a cohesive force.

About The Team:

LINQ's Marketing department is the creative engine behind our mission to empower K-12 districts. We are storytellers, strategists, and data enthusiasts who work together to share our vision with school districts across the US. From crafting compelling campaigns to building meaningful connections, we ensure our solutions reach the right people. Our team thrives at the intersection of creativity and analytics, combining big ideas with measurable impact.

About The Role:

The Senior Manager, Growth Marketing is responsible for developing and executing multi-channel digital campaigns, account-based marketing initiatives in partnership with sales, and audience acquisition for in-person events. This role drives awareness, engagement, and qualified pipeline through full-funnel planning aligned with our go-to-market strategy, defined personas and buying committees, and key messaging. The position requires an experienced player-coach who oversees campaign execution from launch through optimization and reporting, working closely with Sales, RevOps, and Product Marketing to deliver measurable business impact.

Primary Objectives:

1. Drive qualified pipeline & revenue growth
2. Improve funnel conversion & lead management with Sales
3. Build a measurement & optimization engine and a data-driven team

What You'll Be Doing:

• Campaign Strategy across all digital channels and in-person events: Build integrated plans spanning paid search, paid social, programmatic/display, retargeting, email, webinars/events, website/CRO, content syndication, and partner channels.
• Full-funnel campaign management: Define ICPs/segments, craft messaging and offers, develop landing pages and nurture streams, forecast spend and pipeline, and manage timelines from brief to post-mortem.
• Lead management supporting Sales: Leverage 6sense or ABM/intent data equivalent. Partner with BDRs/AE leadership to define lead taxonomy and SLAs, route and score leads, improve 6QA/MQL?SQL conversion, and ensure clean handoffs with feedback loops.
• Measurement & optimization: Own campaign and funnel analytics, set KPIs, instrument tracking, run A/B and multivariate tests, and optimize creative, audiences, bids, and pages to maximize ROI.
• Cross-functional collaboration: Work with Product Marketing, Content, Web, RevOps, and Sales to align priorities, launch GTM plays, and ensure consistent messaging across touchpoints.
• Team leadership: Coach and develop a small team; set goals, prioritize roadmaps, and foster an experimentation culture.
• Budget & vendor management: Plan quarterly budgets, manage agencies/contractors, and negotiate platform/vendor relationships.

What We Are Looking For:

• 69+ years in B2B growth/demand generation with proven pipeline and revenue impact; experience in EdTech, public sector, or multi-product portfolios a plus.
• Demonstrated success building and scaling multi-channel digital programs across search, social, programmatic, and email/lifecycle.
• Hands-on expertise with 6sense or ABM/intent data equivalent, HubSpot, Google Analytics (GA4), Salesforce, Canva, and Asana.
• Strong analytical skills with mastery of funnel metrics (MQL, SQL, SAL, win rate, CAC, payback) and experimentation frameworks.
• Attention to detail, excellent organization, and the ability to manage multiple concurrent programs and deadlines.
• Exceptional communication skills and stakeholder management; comfortable presenting to executives and partnering with Sales.
• People leadership experience: hiring, coaching, and performance management.

What Will Make You Stand Out:

• Qualified pipeline generated ($) and pipeline coverage for priority segments
• 6QA/MQL?SQL and SQL?Opportunity conversion rates
• CAC, ROAS, and payback period by channel/campaign
• Website conversion rate (visit?lead; lead?MQL) and landing page CVR
• Email engagement and nurture progression velocity

The Tech:

• HubSpot (marketing automation, workflows, email, landing pages, lead scoring, attribution)
• Google Analytics (site and funnel analytics, goals/events, GA4 reporting)
• Salesforce (campaign influence, opportunity and pipeline reporting)
• 6sense (account identification, intent data, and predictive insights for ABM)
• Canva (lightweight creative and ad production)
• Asana (project management)

Travel Requirements:

• Less than 10%

Why You'll Love Working With Us:

• Flex Your Workspace: Work remote from one of our eligible states across the US, or if you're near Austin three days in office a week!
• Planning Your Future: Our 401(k) plan comes with a 4% employer match on total earnings (not just your base salary).
• Performance Pays Off: Whether it's a company bonus or target sales commission, your hard work doesn't go unnoticed.
• Vacation Your Way: Our flexible Open Paid Time Off Plan lets you take the time you need, when you need it.
• Paid Parental Leave: Take the time you need to welcome your new addition We've got you covered!
• Ten Paid Corporate Holidays: Enjoy a little extra downtime to relax and recharge with the ten paid holidays each year.
• Giving Back: Feel good while doing good 16 paid volunteer hours to support the causes that matter most to you. #LINQCares
• Benefits That Have Your Back (And Teeth, Too!): Rock-solid medical, dental and vision coverage. Pick your vibe: a low deductible PPO and pair with an FSA or a HDHP with a sweet HSA