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Sales/Marketing - Marketing Analyst - Expert
Sales/Marketing - Marketing Analyst - ExpertMindlance • Austin, TX
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Sales/Marketing - Marketing Analyst - Expert

Sales/Marketing - Marketing Analyst - Expert

Mindlance • Austin, TX
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]
Overview
This role supports Digital Store marketing initiatives for , focusing on improving digital customer journeys through UX research, experimentation, lifecycle marketing, and content optimization. You will partner closely with UX, Product, Engineering, QA, and Acquisition teams.

Key Responsibilities
  • UX Research (%)
    Conduct UX research on existing experience and proposed features; create a brief with study objectives and scope; provide UX team feedback on study structure; support synthesis of findings; coordinate with UX on the test materials; translate findings into actionable insights.
  • A/B Testing & Experimentation (%)
    Identify opportunities for A/B testing; manage tests through completion including coordinating timelines an resources; work with UX on opportunities and mockups, and QA test layouts; examples of A/B tests: entry point placement & language, personalization approaches, information architecture, or CTA strategies.
  • Nurture Campaigns (%)
    Work with the Acquisition team to explore opportunities for lead nurture ( lead forms, email, SMS text messaging) at key drop off points, create a plan for lead nurture campaign, work with UX and Product teams to execute.
  • UX Enhancements (%)
    Collaborate with the UX team on template enhancements, including tables and call outs, a “view all products” page
  • Assistant Integration (%)
    Work with the Assistant team to identify opportunities for Digital Store and correctly route any intents to native marketing experience rather than org website.
  • Content Development (%)
    Drive new and optimized content development, coordinate stakeholder and SME reviews, secure S approval.
  • Publishing (%)
    Publish any new updates as a federated publisher, following channel guidelines and operational procedures.

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Sales/Marketing - Marketing Analyst - Expert • Austin, TX

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