Director of Product Strategy

locations

Plano-Parkwood

time type

Full time

posted on

Posted Yesterday

job requisition id

R 06272

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The Position

Job Title

Director of Product Strategy

Job Description

OVERVIEW

At First United Bank, our purpose is to inspire and empower others to Spend Life Wisely. The Director of Product Strategy brings this purpose to life by designing, building, and scaling holistic, customer-centric product solutions that expand relationships, deepen trust, and deliver the financial tools our communities need to thrive.

This leader plays a central role in advancing our purpose by architecting Spend Life Wisely-aligned bundles, solutions, and digital experiences that meet a spectrum of customer needs. From business owners running complex operations to families working toward stability, growth, and long-term well-being.

Grounded in Speed, Simplicity, and Trust , this role blends strategic vision with executional discipline. Turning insight into action and action into measurable impact.

FUNCTION

This person leads the team that drives product bundling strategies, cross-functional alignment, and financial performance, ensuring every product / service bundle aligns with GTM strategy and opportunities and brings our purpose and values to life. This role blends strategic vision with executional ownership, building and managing a high-performing team, collaborating with technology and business partners, and delivering solutions that make customer financial success easy, intuitive, and meaningful.

RESPONSIBILITIES

Product Innovation & Development

• Grow our community banks through creation and management of retail and business banking solutions that go beyond basic product combinations and align with the business and consumer lifecycle (Financial Wellbeing Journey).
• Create customer-centered solutions that meet segment needs and create value as they travel from the beginnings of their journey through growth and to maturity. Both industry segments in the commercial banking channel and also consumer segments in the retail banking channel.
• Align offerings with the business and consumer lifecycle (Financial Wellbeing Journey). Create value as they travel from the beginnings of their journey through growth and to maturity.
• Gather and translate market opportunity insight, company goals, customer insights, market trends, and internal feedback into new solution bundles and enhancements.
• Own the lifecycle of the offerings and know when to update or replace products or features : introduction, growth, maturity, and decline.

Strategic Bundling & Cross-Solution Thinking

Team & Stakeholder Leadership

Technology & Platform Enablement

Pricing & Profitability

METRICS

The performance measurements will generally fall within the space of Customer Lifetime Value . Contributing metrics will come from Acquisition performance and include New product uptake, Product mix, Initial balances (Less) acquisition cost. And also Share of Wallet : Cross-inform, Activation, Balance retention & growth, Longevity / retention.

SKILLS

We need someone who brings the following qualities and skills :

Holistic Product Design

Support enterprise growth by identifying needs and opportunities and creating product bundles that meet the core financial growth needs of key strategic segments : commercial, consumer and non-profit.

Customer Insight

The team will own the creation and maintenance of customer personas and translate that into a deep understanding of customer journeysespecially for companies, individuals and families striving to achieve stability, growth, and purpose. Understand the customer's life and meet them where they are wherever they are.

Purpose-Driven Mindset

Motivated by more than revenuedriven to uplift people's lives through tools, knowledge, and financial confidence.

Ability to Execute

Innovations don't add value unless they function. The product strategy and management team will be accountable for the product construction process : R&D, concept, build, QA, piloting, launch, track & measure, iterate, etc. This will likely involve dotted-line relationships.

Cross-Functional Leadership

Collaborate with community banks, lines of business, marketing, compliance, technology, and data. Inspires internal teams around bold product ideas, aligning execution with the bank's mission of helping people Spend Life Wisely.

QUALIFICATIONS

Required

Preferred

NOTE : This job description is not intended to be all-inclusive. Employee may perform other related duties as assigned by supervisor to meet the ongoing needs of the organization.

All Locations : Plano-Parkwood

If any applicant is unable to complete an application or respond to a job opening because of a disability, please email us at HR@firstunitedbank.com for assistance.

First United is an Equal Opportunity Employer. To the extent required by Federal or State law, First United does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, or any other characteristic protected by law.