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Executive Creative Director, Lingo
Executive Creative Director, LingoAbbott • Alameda, California, USA
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Executive Creative Director, Lingo

Executive Creative Director, Lingo

Abbott • Alameda, California, USA
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare with leading businesses and products in diagnostics medical devices nutritionals and branded generic medicines. Our 114000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION : About Lingo

Lingo is Abbotts first over-the-counter continuous glucose monitor (CGM) brandbuilt to help people understand their bodies and make smarter choices through real-time insights. Were creating a new consumer health category empowering people to get to know their glucose and connect everyday habits with how they feel. At Lingo youll be part of a fast-growing brand backed by Abbotts global innovation and scale. Youll help shape a new category in consumer healthand redefine how people understand their bodies.

The Position

Were looking for a world-class Creative Director to lead the internal creative team at Lingo and help define what a next-generation health brand can be. This role will shape the creative vision elevate storytelling and deliver breakthrough ideas that drive both brand love and business growth.

As Creative Director youll oversee all creative across Lingos 360 ecosystemspanning brand digital social retail influencer partnerships and campaign work. Reporting directly to the CMO youll lead a growing internal creative team and collaborate closely with external agencies production partners and cross-functional teams across marketing product and global markets.

Youll balance creative excellence with operational discipline helping the brand scale efficiently without losing soul. Youll be both a hands-on creator and a strategic leader capable of inspiring teams to produce bold insight-driven and emotionally resonant workwhile being a thoughtful steward of resources and always looking for scrappy high-impact ways to bring ideas to life.

Who You Are

  • A visionary storyteller who can turn complex ideas into simple powerful creative platforms.
  • A hybrid thinker who blends conceptual creativity with strategic discipline and operational focus.
  • A resourceful maker who believes constraints fuel creativityable to deliver breakthrough work with agility ingenuity and efficiency.
  • A proven leader who inspires teams and pushes for creative excellence while knowing how to navigate a matrixed organization.
  • Comfortable operating between big-idea brand work and fast-moving digital content.
  • Passionate about health technology and creating impact in peoples lives.

What Youll Do

  • Creative Leadership : Define and drive the overarching creative vision for the Lingo brandestablishing a distinct modern and category-defining brand voice and visual identity.
  • Creative Development and Campaigns : Lead the concepting and execution of compelling assets and campaigns that support both paid owned and earned channelsincluding TV digital social retail email and partnerships.
  • Internal Team Leadership : Lead inspire and grow Lingos in-house creative team (designers writers producers content creators). Foster a culture of excellence collaboration and accountability.
  • Resource Stewardship : Manage creative budgets and resources responsiblyfinding smart efficient ways to maximize impact. Know when to go big and when to get scrappy.
  • Agency & Partner Management : Guide external creative and production agencies ensuring best-in-class creative output and brand consistency across all touchpoints.
  • Cross-Functional Collaboration : Partner closely with Marketing teams across Brand Performance PMM and Insights as well as cross-functional teams including Product Medical Affairs and Regulatory to translate strategic insights into compelling creative that drives measurable results.
  • Operational Rigor : Establish efficient creative workflows review processes and feedback systems that enable quality and speed at scale.
  • Creative Guardian : Ensure every piece of creative workno matter the channelreflects Lingos mission emotional resonance and commitment to helping people live better through understanding their bodies.
  • Minimum Requirements

  • 10 years of experience in brand or creative leadership (agency or in-house) ideally in consumer health wellness tech or lifestyle brands.
  • Strong portfolio showcasing integrated creative campaigns that build brands and drive measurable results.
  • Experience leading and mentoring multidisciplinary creative teams.
  • Expertise in managing external creative partners and production.
  • Proven ability to collaborate cross-functionally and influence senior stakeholders.
  • Exceptional verbal and visual storytelling skills.
  • The base pay for this position is

    $169300.00 $338700.00

    In specific locations the pay range may vary from the range posted.

    JOB FAMILY : Marketing Support

    DIVISION : LNGO Lingo

    LOCATION : United States >

    Alameda : 2901 Harbor Bay Parkway

    ADDITIONAL LOCATIONS :

    WORK SHIFT :

    Standard

    TRAVEL : Yes 10 % of the Time

    MEDICAL SURVEILLANCE :

    Not Applicable

    SIGNIFICANT WORK ACTIVITIES :

    Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Keyboard use (greater or equal to 50% of the workday)

    Abbott is an Equal Opportunity Employer of Minorities / Women / Individuals with Disabilities / Protected Veterans.

    EEO is the Law link - English :

    EEO is the Law link - Espanol : Experience :

    Director

    Key Skills

    Marketing,Logo Design,Trello,Adobe Creative Suite,Martech,Adobe Photoshop,Social Media Management,Adobe Illustrator,Copywriting,Customer relationship management,Experience Design,Adobe Indesign

    Employment Type : Full-Time

    Experience : years

    Vacancy : 1

    Monthly Salary Salary : 169300 - 338700

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