A company is looking for a CRM Marketing Manager II to manage and drive email communications for their user base.
Key Responsibilities
Develop, implement, and optimize engagement campaigns targeting new and active audiences
Manage the CRM platform, including designing and launching automated email, SMS, and push notification campaigns
Analyze campaign performance and provide data-driven insights for optimization and A / B testing
Required Qualifications
Extensive experience with major CRM / marketing automation platforms
Strong understanding of data structures and segmentation logic
Experience with API integrations and webhooks
Proficiency in HTML / CSS for email template development
Familiarity with scripting languages for advanced personalization
Crm Marketing Manager • Baton Rouge, Louisiana, United States