Associate Director of Executive Social Media

About Reproductive Freedom for All (Formerly NARAL Pro-Choice America)

For more than 55 years, Reproductive Freedom for All and its chapters have fought to protect and expand reproductive freedom -including access to abortion and contraception - for everybody. We are powered by our more than 4 million members from every state and congressional district in the country, representing the 8 in 10 Americans who believe every person should have the freedom to make the best decision for themselves about if, when, and how to raise a family.

Reproductive Freedom for All centers diversity, equity, inclusion, and justice in our organization and our work. Continuously learning from our history, we hold ourselves accountable to achieve reproductive freedom with equitable access for everybody. As the oldest and largest national membership organization primarily focused on advocating for abortion access, we organize and mobilize, galvanizing millions of people to take action to defend reproductive freedom, and shining a spotlight of accountability on bad actors who work to impose their ideological agenda on others. We also work to elect champions for reproductive freedom and advance state and federal legislation to safeguard it. For more information on Reproductive Freedom for All, please visit our website.

About the role

The Associate Director of Social Media will manage and grow the social media presence of the President and CEO, positioning the President and CEO as a trusted voice, thought leader, and organizational spokesperson. This role will focus on improving engagement, ensuring our messages are heard by key audiences, developing creative and timely content with clear calls to action and the potential to go viral, tracking the external social media narrative, monitoring and analyzing metrics, and thinking strategically about partnerships with creators and other organizations.

At the highest level, the goals of the President and CEO's social media are to : move social followers through the "funnel of engagement" to become organization members and to take actions, increase awareness of our organization and issue area, deepen our relationships with our core audiences and expand our reach to new audiences, and be positioned as a thought / movement leader. The Associate Director will develop and execute a tailored social strategy, craft compelling content, and engage with key audiences to ensure the President and CEO's digital presence reflects the mission, values, and strategic priorities of the organization.

Location : Washington, DC

Reports to : Deputy Director of Social Media

This Position Is : Full-time, FSLA-Exempt, Non-union

Salary : $90,000 - $115,000

Responsibilities

• Develop and implement a comprehensive social media strategy for the President and CEO across platforms such as , Twitter / X, Instagram, Tik Tok, YouTube and emerging channels;
• Create engaging, authentic, and high-quality content (posts, videos, stories, graphics, etc.) tailored to the President and CEO's voice, expertise, and leadership style;
• Identify and create opportunities for the President and CEO to engage with diverse online audiences and communities, while providing respectful, inclusive, and culturally informed messaging;
• Monitor social trends and conversations to identify opportunities for the President and CEO to weigh in and lead discussions;
• Draft, edit, and publish content that highlights the President and CEO's thought leadership, public appearances, speeches, and organizational priorities;
• Partner with internal Communications, Political, and Government Relations Departments, as well as other members of the Social Media Departments to ensure consistency of messaging and alignment with broader organizational goals;
• Track analytics and provide regular reporting on reach, engagement, and audience growth;
• Proactively identify risks and manage reputational issues, ensuring the President and CEO's online presence remains positive, professional, inclusive, and impactful;
• Maintain a strong understanding of platform best practices, trends, and tools to continuously refine strategies;
• Support the President and CEO's podcast, including pitching guests, handling promotion, and brainstorming topics;
• Staff the President and CEO in-person to capture content at events, with occasional travel needed;
• Additional duties may be assigned consistent with the responsibilities and qualifications in this job description.

Qualifications

Optional : Nice-to-haves (or excited-to-learns)

Reproductive Freedom for All does not discriminate on the basis of race, ethnicity, national origin, religion, socioeconomic status, sex, sexual orientation, gender identity and expression, age, disability, marital status, veteran status, genetic information, or political affiliation.

Candidates with backgrounds, identities, and experiences that are historically underrepresented in reproductive freedom non-profits are encouraged to apply.

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