A company is looking for a Director of Mobility Performance Marketing.
Key Responsibilities
Drive and own the multi-year customer marketing strategy and communications for the North American Mobility segment
Own the performance marketing strategy focused on the existing customer base, implementing sophisticated segmentation and personalization strategies
Manage and mentor the marketing team while defining and executing the downstream channel strategy for customer marketing campaigns
Qualifications
Bachelor's degree in Marketing, Business, or a related field; MBA preferred
12+ years of progressive experience in Customer Marketing, with deep card portfolio management experience preferred
Proven track record in developing and executing successful top-down marketing strategies
Deep expertise in performance marketing, customer segmentation, and lifecycle marketing
Prior experience managing and mentoring a data-driven or analytical marketing team
Director Of Marketing • Chicago, Illinois, United States