Lifecycle Manager

Lifecycle Manager

The world's most sophisticated companies rely on AlphaSense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients' own research content. The acquisition of Tegus by AlphaSense in 2024 advances our shared mission to empower professionals to make smarter decisions through AI-driven market intelligence. Together, AlphaSense and Tegus will accelerate growth, innovation, and content expansion, with complementary product and content capabilities that enable users to unearth even more comprehensive insights from thousands of content sets. Our platform is trusted by over 6,000 enterprise customers, including a majority of the S&P 500. Founded in 2011, AlphaSense is headquartered in New York City with more than 2,000 employees across the globe and offices in the U.S., U.K., Finland, India, Singapore, Canada, and Ireland. Come join us!

AlphaSense is a market intelligence platform that helps leading institutional investors, corporations, and consultancies make better decisions. We are looking for a highly motivated and detail-oriented Lifecycle Manager to join our growing team.

We're seeking a Lifecycle Manager with experience in lifecycle journey mapping and marketing strategies, strong writing skills, stakeholder management, and an analytical mindset. You will play a pivotal role in executing strategies that enhance customer activation, adoption, and retention through lifecycle marketing. This position involves collaborating cross-functionally and requires a deep understanding of and experience with customer journey mapping, segmentation, personalization, email marketing, and digital reporting and analytics. You will also be a technologist with a strong understanding of data workflows and marketing tech stacks.

Who You Are :

• Minimum of 5+ years of experience in customer marketing with a demonstrated track record of successfully planning and executing trial nurtures in the B2B SaaS industry.
• Experience in conducting customer journey mapping initiatives in partnership with customer success, sales, marketing, and product teams.
• Experience in marketing automation strategies, including email drip and data-driven trigger campaigns, audience segmentation, personalization, A / B testing, and optimizing email deliverability.
• Experience with marketing automation platforms (e.g., Marketo, Outreach), chat and in-product systems (e.g. Chameleon and Qualified), CRM systems (e.g., Salesforce), and Customer Success systems (e.g., Catalyst).
• Strong data analytics skills, enabling you to extract insights from customer data and assess program ROI to inform lifecycle marketing decisions. Familiarity with Tableau is preferred.
• Ability to collaborate closely with product management teams to understand product roadmaps, features, and updates to support feature awareness programming and coordinate with lifecycle leads to integrate in always on-strategy Excellent project management skills.
• Excellent verbal and written communication skills, with strong stakeholder management and the ability to collaborate effectively across digitally distributed teams.
• Passion for results, measurement, and optimization to continuously drive ROI.
• Collaborative team player, willing to go the extra mile to help other team members excel.
• Experienced in lifecycle journey mapping and marketing strategies, strong writing skills, stakeholder management, and an analytical mindset.
• Technologist with a strong understanding of data workflows and marketing tech stacks.

What You'll Do :

For base compensation, we set standard ranges for all roles based on function and level benchmarked against similar stage growth companies and internal comparables. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors including candidate experience / expertise and may vary from the amounts listed below.

$90,000 - $124,000 USD

AlphaSense is an equal-opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense's commitment to equal employment opportunity. AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non-merit factor. This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination. In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works.

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