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Sr. Director, Omnichannel Engagement US
Sr. Director, Omnichannel Engagement USCSL Behring • King of Prussia, PA, United States
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Sr. Director, Omnichannel Engagement US

Sr. Director, Omnichannel Engagement US

CSL Behring • King of Prussia, PA, United States
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  • [job_card.full_time]
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The Sr. Director, Omnichannel Engagement Leads and develops a high-performing team to drive digital and omnichannel transformation across IBTs / Affiliates / Functions.

Acting as a senior thought partner to Marketing, Medical and Commercial Leaders on a regional level (US / INT) to align strategy and orchestrate adoption of Omnichannel Customer Engagement.

Advocate on behalf of regions / affiliates with Platform Management , Digital & Web Enablement , and Content & Omnichannel Excellence teams to ensure appropriate prioritization, unmet needs communication, and digital capability support

Main Responsibilities and Accountabilities :

Leadership & Vision

Co-create a cohesive omnichannel engagement strategy together with the Omnichannel & Digital Strategy LT as well as with regions across the full product-portfolio

Set long-term roadmap for adoption of tools / systems / frameworks around omnichannel and commercial excellence

Translate senior leadership priorities (Marketing, Medical, Commercial) into actionable omnichannel plans

Stakeholder Partnership

Act as a senior thought partner to Marketing, Medical and Commercial Leaders on a regional level (US / INT) to align on strategy and orchestrate adoption of Omnichannel Customer Engagement.

Partner with and advocate for local and regional needs with global enablement functions (e.g. I&A, I&T, etc.) to ensure the right technological, analytical or other strategically relevant capabilities and projects are successfully executed

Team Leadership & Development

Build, lead, mentor and grow cross-functional team of senior specialists that can deliver across the omnichannel spectrum

Foster learning and professional development and promote a culture of continuous improvement, innovation and responsiveness

Implementation & Operational Execution

Oversee successful rollout / adoption of new systems, tools and processes / frameworks relevant to omnichannel engagement

Ensure integration of right content, right channel, right timing thinking

Design, map, optimize customer journey for different segments in alignment with Marketing, Medical, etc. ensuring that touchpoints across channels are coherent and act with KPIs focusing on ROIs

Use state of the art transformation & change management

Budget & Resource Management

Manage budget within responsibility and ensure to allocate resources (people, partners, tech, etc.) optimally and manage vendor relationships

Position Qualifications and Experience Requirements :

Education

Bachelor’s or master’s degree in a scientific or business field

Experience

  • 12 plus years’ experience in the pharma / biotech industry, with direct commercial experience or IT experience in support of commercial
  • Strong interpersonal skills to quickly build rapport and credibility with senior leaders
  • Local knowledge of relevant business, legal, compliance, privacy, security, and regulatory requirements
  • Multiple years' experience working in an international environment and with matrixed, cross-functional teams
  • Excellent project management, stakeholder management, communication, and relationship-building abilities
  • Familiarity with global regulations and cultural nuances
  • Strong Change and Leadership skills

Our Benefits

CSL employees that work at least 30 hours per week are eligible for benefits effective day 1. We are committed to the wellbeing of our employees and their loved ones. CSL offers resources and benefits, from health care to financial protection, so you can focus on doing work that matters. Our benefits are designed to support the needs of our employees at every stage of their life. Whether you are considering starting a family, need help paying for emergency back up care or summer camp, looking for mental health resources, planning for your financial future, or supporting your favorite charity with a matching contribution, CSL has many benefits to help achieve your goals.

Please take the time to review our benefits site to see what’s available to you as a CSL employee.

About CSL Behring

CSL Behring is a global biotherapeutics leader driven by our promise to save lives. Focused on serving patients’ needs by using the latest technologies, we discover, develop and deliver innovative therapies for people living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. We use three strategic scientific platforms of plasma fractionation, recombinant protein technology, and cell and gene therapy to support continued innovation and continually refine ways in which products can address unmet medical needs and help patients lead full lives.

CSL Behring operates one of the world’s largest plasma collection networks, CSL Plasma . Our parent company, CSL , headquartered in Melbourne, Australia, employs 32,000 people, and delivers its lifesaving therapies to people in more than 100 countries.

We want CSL to reflect the world around us

At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future. Learn more Inclusion and Belonging | CSL .

Do work that matters at CSL Behring!

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Director Engagement • King of Prussia, PA, United States

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