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Senior Director, Enterprise Demand Generation
Senior Director, Enterprise Demand GenerationSouth Carolina Staffing • Charleston, SC, US
Senior Director, Enterprise Demand Generation

Senior Director, Enterprise Demand Generation

South Carolina Staffing • Charleston, SC, US
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  • [job_card.full_time]
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Senior Director, Employer Demand Generation

As the world's number one job site, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers.

As Senior Director, Employer Demand Generation, you will lead global acquisition and monetization across Employer segments. This role sits within the Go-to-Market (GTM) & Employer Marketing organization and shapes how we attract, convert, and grow employer clients. You will manage a global team and own the full-funnel demand generation strategy. Your work will span from awareness to activation, driving pipeline growth, product adoption, and revenue impact across both Enterprise and SMB segments. You will partner with Brand, Product Marketing, GTM, and Sales to turn awareness into action. Together, you will optimize conversion and scale global programs that deliver measurable results. Your scope includes designing and scaling mid-funnel programs that nurture, educate, and activate employers. You will also manage Account-Based Marketing (ABM) for Employer audiences and optimize digital demand programs for SMB clients. You will build a predictable, measurable global Employer demand engine that drives acquisition, conversion, and efficiency. Your leadership will focus on :

  • Developing and coaching a high-performing global team of marketers and program managers.
  • Translating business goals into an integrated global demand roadmap with clear OKRs.
  • Improving CAC, velocity, and conversion through data-driven optimization.
  • Driving alignment between Marketing, GTM, Product, and Sales on shared success metrics.
  • Ensuring operational excellence, consistent reporting, and transparent communication.

Responsibilities :

  • Steer the global Employer Demand Generation function across Enterprise and SMB segments.
  • Manage, coach, and grow a high-performing global team of marketers and program managers.
  • Build and scale full-funnel programs that drive acquisition, activation, and monetization.
  • Oversee ABM for Enterprise and digital demand programs for SMB, ensuring efficiency and ROI.
  • Align storytelling and execution with Employer value propositions and GTM priorities.
  • Define, track, and optimize key metrics including CAC, pipeline health, and conversion efficiency.
  • Foster operational excellence, cross-functional alignment, and continuous improvement across Marketing, GTM, Product, and Sales.
  • Skills / Competencies :

  • 10+ years leading global demand generation or growth marketing teams in B2B environments.
  • Deep expertise in full-funnel orchestration, including ABM, digital, lifecycle, and partner channels.
  • Proven ability to build and optimize mid-funnel and nurture programs that increase conversion and revenue.
  • Proven / excellent / solid critical / methodical, and data-driven mindset, translating insight into actionable strategies.
  • Exceptional collaboration and communication skills across GTM, Product, and Sales.
  • Skilled people manager who builds inclusive, high-performance, and empowered teams.
  • Experienced in budget, agency, and program management, driving measurable ROI and continuous learning.
  • Salary Range Transparency :

    NYC Metro Area 210,000 - 310,000 USD per year

    US Remote 185,000 - 270,000 USD per year

    Salary Range Disclaimer : The base salary range represents the low and high end of the Indeed salary range for this position in the given work location. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits.

    Benefits - Health, Work / Life Harmony, & Wellbeing : We care about what you care about. We have a multitude of benefits to support Indeedians, as well as their pets, kids, and partners including medical, dental, vision, disability and life insurance. Indeedians are able to enroll in our company's 401k plan, as well as an equity-based incentive program. Indeedians will also receive open paid time off, 11 paid holidays a year and up to 26 weeks of paid parental leave. For more information, select your country and learn more about our employee benefits, program, and perks at .

    Equal Opportunities and Accommodations Statement : Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We're proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds. Indeed provides reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please visit . If you are requesting accommodation for an interview, please reach out at least one week in advance of your interview. For more information about our commitment to equal opportunity / affirmative action, please visit our Careers page ().

    Inclusion & Belonging : Inclusion and belonging are fundamental to our hiring practices and company culture, forming an integral part of our vision for a better world of work. At Indeed, we're committed to the wellbeing of our employees and on a mission to make this the best place to work and thrive. We believe that fostering an inclusive environment where every employee feels respected and accepted benefits everyone, fueling innovation and creativity. We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment. Those with military experience are encouraged to apply. Equivalent expertise demonstrated through a combination of work experience, training, military experience, or education is welcome.

    Indeed's Employee Recruiting Privacy Policy : Like other employers Indeed uses our own technologies to help us find and attract top talent from around the world. In addition to our site's user and privacy policy found at , we also want to make you aware of our recruitment specific privacy policy found at .

    Agency Disclaimer : Indeed does not pay placement fees for unsolicited resumes or referrals from non-candidates, including search firms, staffing agencies, professional recruiters, fee-based referral services, and recruiting agencies (each individually, an "Agency"), subject to local laws. An Agency seeking a placement fee must obtain advance written approval from Indeed's internal Talent Acquisition team and execute a fee agreement with Indeed for each job opening before making a referral or submitting a resume for that opening. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Reference ID : 46369

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