Segment Marketing Manager

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Content Specialist

role at

Columbia Safety and Supply

Description

The Segment Marketing Manager plays a critical role in shaping and executing the go-to-market strategy for one or more of our key end markets across our family of brands. This position brings our value proposition to life through effective segmentation, targeted marketing tactics, and seamless collaboration with the sales team — all with the goal of driving revenue growth and achieving profit targets.

Develop and refine segmentation strategies for each key market to ensure precise targeting.

Create, manage, and execute go-to-market plans tailored to each segment.

Lead the execution of marketing tactics across PPC, website content / design, trade shows, social media, CRM, sales enablement tools, promotions, and vendor co‑op integrations.

Partner with the Business Development team to support prospecting efforts and strengthen the sales pipeline.

Clearly communicate weekly, monthly, and quarterly marketing priorities to the sales team to ensure alignment and coordinated execution.

Manage quarterly catalog production, including design direction, photography coordination, editing, layout, and final publishing.

Review segment performance regularly, evaluating progress against quarterly and annual goals.

Ideal Candidate Qualities

Excellent interpersonal skills and ability to work efficiently within a collaborative, cross‑functional environment.

Ability to simultaneously manage multiple tasks and projects.

Capacity to meet deadlines in a fast‑paced and demanding environment, while being detail‑oriented.

A degree in business, marketing, or related fields is preferred.

3+ years in a marketing‑related field.

Experience designing and executing B2B marketing initiatives.

Benefits

We are a tight‑knit group, and we understand the needs of our teammates. This personal connection allows us to strategically design competitive benefits packages that enhance the employee experience and support overall well‑being. Some of our benefits include :

Health, Vision & Dental Insurance with company contributions

Company HSA Contributions

Add‑On Insurance Options : Accident, Short Term Disability, etc.

Free Employee Assistance Program : 24 / 7 access

Generous paid time off (PTO) that increases with tenure, plus company‑paid holidays

Volunteer Paid Time Off : Give back to our community & get paid!

401k Matching Options with no Vesting Requirements

Applications are being taken exclusively online for this role. We look forward to learning about the ways that your talents will support the growth and vision of our organization!

The GMES family of companies provides to individuals of all races, national origin, gender, sexual orientation, marital, and veteran status equal employment opportunities within our dynamic growth plans.

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