Marketing Manager

Marketing Manager

Right At Home Nashville is the 2022 Best Of Homecare Employer Of The Year Winner! The Marketing Manager is responsible for promoting sales and creating a positive identity for the company through promotional material and personal visits. The Marketing Manager is responsible for increasing care hours, developing a profitable referral source pipeline, and gaining market share.

Marketing Manager Essential Duties and Responsibilities

• Communicates effectively 1 : 1 and in group settings.
• Easily articulates the vision and standards.
• Keeps team and referral sources informed.
• Communicates information on market share strategy to team.
• Generates new solutions to problems or suggests innovative improvements to current processes.
• Creates promotional material as needed.
• Investigate competitive landscape and identifies opportunities to gain market share.
• Pre-plans weekly sales activities.
• Categorizes referral sources by profitability.
• Maintains up-to-date competitive files, charges and pay rates.
• Maintains all sales activity in the Customer Relationship Manager database.
• Maximizes efficiency and cost effectiveness in daily activities.
• Tunes in to the opinions, feelings and needs of people.
• Understands the impact of one's behavior on others and is patient and empathetic.
• Lets others speak and actively listens to address specific needs.
• Builds and maintains trusting relationships with all stakeholders.
• Builds referral pipeline by nurturing genuine relationships.
• Exhibits friendliness, sense of humor, genuineness and a caring nature.
• Even when frustrated, treats people with respect.
• Is energized by developing and meeting annual sales goals.
• Establishes new sales opportunities.
• Passionately strives to achieve positive results.
• Conveys strong need to win.
• Has a reputation for not giving up.
• Continuously asks for the business.
• Leverages competitive environment to gain market share.
• Presents ideas and data, which outline new service opportunities and sales potential.
• Represents the agency in the community.
• Exhibits dynamism, enthusiasm, charisma, excitement and a positive "can do" attitude.
• Participates in educational opportunities in healthcare.
• Coordinates sales activity with all office staff to ensure appropriate follow-up.
• Is highly knowledgeable in the agency service lines, service fees and client base.
• Proposes services and institutes contractual agreements with clients.

Marketing Manager Knowledge, Skills, and Abilities

Marketing Manager Working Conditions

Professional office environment and in-home settings with regular sitting and considerable walking or standing requirements.

Marketing Manager Benefits

Competitive Pay Company Car Bonus Program Health / Dental / Life Insurance Paid Time Off Advancement Opportunity

Right at Home's mission is simple...to improve the quality of life for those we serve. We accomplish this by providing the Right Care, and we deliver this brand promise each and every day around the world. However, we couldn't do it without having the Right People. Our care teams are passionate about serving our clients and are committed to providing the personal care and attention of a friend, whenever and wherever it is needed.

That's where you come in. At Right at Home, we help ordinary people who have a passion to serve others become extraordinary care team members. We seek to find people who are compassionate, empathetic, reliable, determined and are focused on improving the quality of life for others.

To our care team members, we commit to deliver the following experiences when you partner with Right at Home :

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Right at Home Franchising Corporate.