Customer Retention Strategist
Our mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price"
We are seeking a highly driven and performance-oriented Customer Retention Strategist to join our team.
In this position at Common Thread Collective (CTC), you will play a pivotal strategic role, guiding our clients toward durable, scalable growth. Your core responsibility is to deliver steady and reliable revenue through retention-focused initiativesusing data-backed insights to build accurate forecasts, shape strategic direction, and ensure consistent performance. At CTC, your expertise is invaluable, covering the elements of CTC's strategic forecasting methods and the foundational principles of retention marketing. Your impact goes far beyond managing email programsyou operate as a trusted advisor to our clients across all areas of retention strategy. You clearly communicate the rationale behind our decisions, connecting forecasting insights to the email, SMS, direct mail, and other retention touchpoints we activate. Your clarity strengthens client trust and deepens alignment throughout the partnership.
You also act as a strong advocate for CTC's unique retention methodology and the tools that support it.
As a Customer Retention Strategist, you lead with precision and purpose, ensuring every initiative is executed to the highest standard and tightly aligned with client objectives.
You thrive on solving complex challenges, take complete ownership of outcomes, and are committed to developing, enhancing, and scaling high-impact retention programs. We embody the principle "Everyday in Every Play, Count on Me"embracing accountability, striving for excellence, and consistently delivering results that matter.
WHAT WE LOOK FOR
This place isn't for everyone, but it might be for you if
Our core values are the heart and soul of this incredible company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business. To give ourselves our best shot at accomplishing our mission, we organize all of our decisionsfrom recruiting, to hiring, to raises, to promotions, to how we spend our time and moneyin the direction of three committed values. We recognize these values aren't for everyone. They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.
AUTODIDACT
- Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers.
- Your openness to both offer and embrace feedback as an opportunity for growth and implement it proactively, without needing constant direction.
- Demonstrates resourcefulness, and independently refine your skills without being prompted.
- Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement and not requiring task lists built by their managers and constant oversight.
UNIMPEACHABILE CHARACTER
Embodies a character that inspires pride in both personal and professional associations.Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation.Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset.Values constructive feedback and integrates it, understanding nothing great is built without feedback.COMPETITIVE GREATNESS
Performs at their best when it matters most, The Enjoyment of Hard Challenges.Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required.Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle.Minimum Experience Requirement
At least 2 years of hands-on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.A minimum of 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements.What Success Looks Like
NECESSARY SKILLS
KICK OFF PERIOD
Be willing to put in the hard work required and be hungry enough to go through the kick off.Being ready and prepared for this to be the hardest job you have ever worked, as you would fundamentally develop a high-leverage new skill.The ability to take feedback and implement it fast.Finish the work to the fullest with quality and on time.Perseverance.Remember and learn from the repetitive doing of the exercises.ONBOARDING
Align with the team and contribute to the team called Brain Trust for Ideas across clients.Manage, align & work with the team members of your pod including Growth strategist, Meta / Google / Channel Media Buyer and Creative Strategist.Ability to organize, prioritize, and manage multiple tasks with great attention to detail.Upkeep of data integrity of your clients across Statlas and other tracking tools.Be responsible for the execution of the Prophit system for your clientsBuilding an Email Forecast for your clientsUtilizing a Growth map using the Prophet SystemData Analysis required during analysis of past campaigns and flows etcMarketing calendar alignment and upkeep with clientsThe Monthly Execution and Actualisation vs the Forecast.You make tactical deconstructions and actualize the projections each month, and determine additional resources required to meet KPIs.Combine data analysis and feedback from clients to develop strategic plans for the future.When it's time to pivot you are among the first early adoptersTake a lead in situations that present any obstacle to execution.An insatiable curiosity, and an inability to leave a problem alone until you've found one or many different potential solutions.Responsible for the implementation of CTC's Email and SMS best practicesLeverage tools like memberships, subscriptions, loyalty programs, popups, quizzes, cart drawers, post-purchase upsell tools, direct mail and more, to impact retention metrics.Upkeep and management of our ideologies and processes throughout the account.Monitoring active campaigns, and deploying additional resources, or updating strategy to ensure the best possible chance of hitting the Projected Targets.Implementing tests in your accounts in an effort to beat your best-performing campaigns.ENSURING AND HOLDING THE STANDARD OF QUALITY OF WORK
Ensuring deliverables are on-brand 100% of the time, in collaboration with designers and copywriters.Ensuring that automations, campaigns and any other retention tool has the correct technical setups and work in tandem to achieve desired business outcomesEnsuring alignment with the client vs the forecast & strategyEnsuring above benchmark client satisfaction rate feedbackEnsuring following the Prophit system execution to 100% within the timeline required.Ensuring all the work is delivered based on the timeline assigned with optimal quality & attention to detail.Client Communication
You are a champion of communication, ensuring the client is aligned on Retention goals aligned with revenue goals on the Growth Map and next steps, while making sure everybody on your team has clarity on what is required with exact deadlines.Responsible for sending daily performance updates to the clientEnsure alignment across Strategy and Forecast with the client for every week of the month.Providing weekly updates via Slack.Report where